Digital Marketing Lead (Social Media)

Social Media and Digital Marketing Responsibilities:

• Strong understanding of digital marketing channels and best practices, including social media, email marketing, and paid advertising.
• Familiar with social media including sites like Facebook, Instagram, TikTok. Preferably have personal interest as well as personal active accounts.
• Managing social media accounts, including creating, scheduling, and publishing posts, engagement, and responding to comments and messages.
• Able to manage time and track multiple projects simultaneously, with attention to detail.
• Monitor and analyze engagement and lead conversion of our channels and make appropriate changes to maximize marketing results and better return on advertising spend.
• Independently plan, develop, implement, and manage creative marketing content across a broad range of social media marketing channels.
• Plan and develop content for campaigns and drive brand engagement on social media.
• Review social media campaigns and activities and summarize the methodology to be used in the future.

Videographer & Photographer Responsibilities:

• Manage and maintain day-by-day operations.
• Capturing and recording precious moments with the use of professional equipment, including cameras, microphones, lighting, and alternative equipment used in photo/video shooting.
• Editing photo/video by including relevant effects using video editing software.
• Thinking creatively to produce new ideas and concepts and developing interactive designs for product illustrations.
• Working as a part of a team with printers, copywriters, photographers, stylists, illustrators, other designers, developers, and marketing specialists.
• Collaborating with other departments to ensure other teams' deliveries are handled efficiently.
• Making the company's products and services as attractive to potential customers as possible.
• Ensuring adherence to laws, regulations, and policies.

Requirements:

• At least Diploma/Degree in Graphic Design, Marketing, or a related field is preferred.
• At least 3 years of relevant experience.
• Graphic Design Skills: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar graphic design software.
• Attention to Detail: Strong attention to detail and a keen eye for typography, color, and layout.
• Communication Skills: Excellent verbal and written communication skills with the ability to articulate design concepts and collaborate effectively with team members.