Digital Marketing Lead [F&B Technology | Attractive Benefits | Paya Lebar] - SM09

Marketing (Digital) Manager (F&B Technology)

Working Days: Mon-Fri

Working Timing: 09.00 - 06.00

Working Location: Paya Lebar

Starting Salary: $5,000 -$8,000 + AWS + VB

Key Responsibilities:

• Develop and implement strategic marketing plans to achieve company objectives and targets.
• Conduct market research and analysis to identify trends, opportunities, and competitive positioning.
• Collaborate with product management and sales teams to develop marketing collateral, sales tools, and promotional materials.
• Manage digital marketing efforts, including website optimization, email campaigns, SEO/SEM, and social media marketing.
• Oversee the creation and distribution of compelling content across multiple platforms, including blog posts, whitepapers, case studies, and videos.
• Measure and analyse marketing performance metrics to track ROI and optimize campaign effectiveness.
• Stay updated on industry trends and best practices to continually improve marketing strategies and tactics.
• Lead, mentor, and develop a high-performing marketing team to achieve departmental goals and objectives.
• Contribute to strategic decisions around the future direction of company’s products.

Requirements:

• Bachelor degree in Marketing, Business Administration, or related field.
• 3 years of experience in marketing roles, with a proven track record of success in developing and executing marketing strategies.
• Strong understanding of digital marketing channels and tools, including Google Analytics, CRM software, and marketing automation platforms.
• Up-to-date with the latest trends and best practices in online marketing and measurement.