Digital Marketing Intern

About ACP:

ACP is the leading provider of learning management systems (LMS), e-learning, website Development and ICT solutions. In our current day and age, the adoption of technology in jobs worldwide has enabled us to streamline job processes and increase organisational efficiency, all thanks to the power of the internet. As such, digital literacy is a crucial skill that must be imparted to the next generation, and we continuously strive to empower every individual to learn through technology in our borderless world.

Roles & Responsibilities:

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. Our startup is a prenatal and postpartum centre that seeks to empower quintessential women in their maternal journey. The promotion of services through digital channels is a complex procedure with great potential, which becomes increasingly useful for our company.

The ideal candidate will have a passion for all things relating to marketing and technology. The candidate should be proficient in English and Chinese to manage our company’s bilingual website. He/She should be well versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaigns.

• Assist in the formulation of marketing strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Instagram, Facebook, WeChat, Weibo etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online blogs and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Improve user experience in the company’s website
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insights in online marketing trends and keep strategies up-to-date
• Assist in the organization of events

Requirements:

• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Good knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• Proficient communicating both English and Chinese
• Minimally Diploma in marketing or relevant field
• Commit minimally for 4 months

Benefits:

• Internship that are more than 3 months old will be entitled to 1 AL from 4th month onward

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