Digital Marketing Executive (Skin Care / Wellness)

• Singapore Based (Pasir Panjang)
• 5 Days work per week (9am to 6pm)
• Salary Range: $3000 to $3600
• Degree in Marketing, Communications, Languages or other related fields + Possesses knowledge in skin care and health and wellness products preferred
• Career Progression Opportunities

Responsibilities:

• Oversees brand integrity, messaging, and strategy alignment across all stages in the marketing funnel and marketing campaigns.
• Brainstorm and manage overall digital marketing strategy to drive lead acquisition and increase online presence.
• Measure and report on the performance of digital marketing campaigns and assess against ROI goals.
• Liaise with digital media and identify opportunities for media coverage fit for the brands.
• Copywrite in English and transcreate (mainly Chinese to English) for content in different formats, tones, and channels; work with relevant functions for assets suitable for content.
• Consistently conduct knowledge research, brainstorm for new ideas, and track trending topics to develop interesting content.
• Work with internal stakeholders to optimize content and copy for advertisement considering keywords, business objectives, and budget.
• Collaborate with internal stakeholders to develop product positioning and marketing direction for products; contribute to product naming.
• Manage corporate social media accounts such as Instagram, Facebook, TikTok, YouTube, etc., including content development, posting, building following, community nurturing, social listening/monitoring and responding to feedback, inquiries, and comments, to increase brand awareness, engage customers, and gather insights.
• Update marketing materials, maintain content asset database, and communicate regularly with regional marketing teams.
• Assist in other marketing events and activities, when required.