Digital Marketing Executive (Retail) – Up to $4,000 – Upp Paya Lebar

• Position : Digital Marketing Executive – Up to $4,000 – Upp Paya Lebar
• Location : Upp Paya Lebar - Near Tai Seng MRT
• Working hours : 5 Days Work Week – Monday to Friday: 8.30AM to 6.00PM
• Salary (commensurate with experience) : Up to $4,000 + Performance Bonus + 14 Days Annual Leave
• Duration : Perm
• Industry : Golf Products

Responsibilities:

• Creating, implementing and managing the online and offline marketing strategy across a variety of brands and platforms.
• Overseeing the marketing budget to ensure resources are allocated effectively and efficiently.
• Management of social media channels Facebook, Instagram, Xiao Hong Shu, company website, and E-commerce website.
• Coordinating and following through with daily online sales fulfilment.
• Evaluating current marketing programs and recommending improvements; staying updated with the latest marketing trends and competitor activities.
• Designing and developing online and offline marketing collateral – Signages, Banners, Ads, Posters, Social Media material, EDMs, etc.
• Building relationships with key media, agencies, vendors, and brands to develop engaging content for print, digital, and in-store communications channels.
• Liaising with suppliers, vendors & third-party business partners to ensure marketing objectives are met according to branding guidelines & artistic integrity.
• Developing, executing, and maintaining a creative in-store visual merchandising strategy.
• Any other ad-hoc duties as assigned.

Requirements:

• Minimum Diploma in Business, Marketing, Communications or equivalent.
• Minimum 3 years of relevant working experience.
• Experience in Meta Business Suite, E-commerce (ideally Shopify), Google Analytics, Adobe Illustrator & Wordpress.
• E-commerce experience is a plus; experience in retail would be an advantage.
• Good understanding of digital marketing concepts and best practices.
• Bilingual in English and Mandarin to liaise with Mandarin speaking associates in view of business communications.

Email to: jeslyn@searchpersonnel.com.sg