Digital Marketing Executive

Job Responsibilities:

1. Digital Marketing Strategy & Execution:
   • Implement and optimize digital marketing strategies across various channels to drive brand equity, engagement, and conversions.
   • Collaborate closely with the marketing team to ensure that digital campaigns align with brand goals and business objectives.
   • Ensure all digital touchpoints follow best practices, ensuring a cohesive and effective consumer experience.
2. Social Media Management & Content Creation:
   • Support overall social media strategy, including planning and execution of campaigns. Adjust tactics based on real-time performance and business goals.
   • Create and manage content across platforms (Facebook, Instagram, TikTok, etc.), including posts, graphics, photos, videos, and stories.
   • Engage with the community, maintain brand consistency, and scale influencer programs to amplify brand awareness

1. Paid Advertising & Digital Performance Tracking:
   • Plan, execute, and optimize paid digital advertising campaigns across Google Ads, Facebook Ads, Instagram Ads, and other relevant channels to drive ROI.
   • Track and analyze campaign performance using tools like Google Analytics, Facebook Insights, and others, providing actionable insights to optimize results and improve key metrics (engagement, conversions, ROI).

1. Marketing & Brand Communications:
   • Assist in the development and execution of marketing campaigns, ensuring alignment with brand messaging and goals.
   • Support brand-related activities, including content creation for promotional materials, events, and internal communications.
   • Monitor and maintain brand consistency across all marketing and communication channels.

Job Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of experience in digital marketing, preferably in the F&B industry.
• Expertise in social media management, paid advertising platforms (Google Ads, Facebook Ads, etc.), and digital analytics tools (Google Analytics, Facebook Insights).
• Strong creative skills in content development, graphic design, photography, and video production.
• Proven ability to track performance, analyze data, and make strategic decisions based on insights.
• Strong understanding of digital marketing trends, audience behavior, and platform best practices.
• Excellent communication and organizational skills.