Digital Marketing Executive

Responsibilities:

• Own, drive and implement digital marketing plans and strategy for Sincere Fine Watches and Sincerewatch.com.
• Develop, maintain, enhance and manage Sincere e-commerce and corporate website.
• Google traffic data analysis and weekly reporting (internal).
• Google traffic data analysis and monthly reporting (external parties such as brands).
• Manage all social media platforms, with daily posts on Instagram, as well as specific social media campaigns.
• Review and analyze campaign data and generate insights to provide recommendations that optimize campaign performance.
• Coach and supervise marketing executives on inquiries online.
• Identify key online markets to tap on and propose ideas to drive sales from online to offline stores.
• Act as a brand custodian, managing the look and feel of online communications, along with tone of voice.
• Skilled in copywriting, producing informative and effective search engine optimized copy for the website, product campaigns and external blog postings.
• Liaise and work closely with partners, vendors, and internal stakeholders.
• Keep up to date with changes and advances in social media and advise on new channels and approaches to adopt.
• Participate in the execution of other marketing activities such as events.
• Any other ad-hoc duties as assigned.

Requirements:

• Degree/Diploma in Marketing, Mass Communications or Public Relations.
• Minimum 1 year of experience in a similar capacity.
• Good knowledge of digital media tools.
• A dynamic and committed team player who is creative, resourceful and possesses a flair for writing.
• Self-starter who is results-oriented and driven to deliver within allocated timelines and budgets.