Digital Marketing & Content Writer (Exec / Senior Exec / Assistant Manager)

About The Company

Founded in 2015, Woopa Travels is a new generation travel agency and destination management company. We re-invent the travel experience and combine adventure with professional storytelling to create quality experiences for every traveller. The Company manages the following leading tour operator brands: Monster Day Tours, Lion Heartlanders, and UBE.

In this Digital Marketing and Content Writer role at Woopa Travels Singapore, you will be responsible for developing and implementing comprehensive digital marketing strategies, setting up and optimizing digital ads, and analyzing website traffic and user engagement metrics to drive data-driven improvements. Your expertise in SEO trends and algorithms will ensure that our content remains relevant and ranks high in search engine results. You'll create high-quality, SEO-optimized content for our website, blog, and social media platforms, conduct thorough keyword research, and write both short-form and long-form articles.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies to enhance brand visibility and attract potential customers.
• Set up digital ads and monitor and analyze website traffic, user engagement metrics, and keyword performance to measure the effectiveness of content and make data-driven improvements.
• Optimize existing content to improve search engine rankings and user engagement, ensuring that the content is up to date, relevant, and accurate.
• Stay up to date with the latest SEO trends, algorithms, and best practices to implement effective optimization strategies.
• Create high-quality, SEO-optimized content for our website, blog, social media platforms, and other digital channels.
• Conduct thorough keyword research to identify relevant and high-ranking keywords and incorporate them strategically into content.
• Write a mix of short-form and long-form articles, covering various topics related to tourism in Singapore and Asia.
• Conduct periodic content audits to identify gaps, areas for improvement, and opportunities for new content creation.
• Collaborate with the marketing team to develop content strategies that align with our brand identity, marketing goals, and SEO objectives.
• Work with other team members, such as graphic designers, social media specialists, and marketing managers, to ensure content consistency and alignment across all channels.

Job Requirements

• Degree/Diploma in Marketing or related fields.
• Minimum 2 years of experience in digital marketing and content writing for a marketing agency, advertising, or tourism agency based in Singapore (or other foreign entities similar to that of Singapore market).
• Excellent command of written and spoken English.
• Experience in using ChatGPT and other AI-generative tools to generate engaging and informative tourism articles, travel guides, blog posts, and promotional materials.