Digital Marketing Assistant Manager

Responsible for development and implementation of digital marketing plans across the SUTL Group including ONE°15 Marina, e-commerce and consumer goods divisions to meet the Company’s overall objectives. Also responsible for communicating all digital initiatives aimed at driving brand awareness, performance management and lead generation.

The successful Digital Marketer possesses strong hands-on experience in an agency as well as with a client.

Key Responsibilities:

• Develop targeted content across all social channels to drive engagement and reach.
• Development and execution of digital marketing strategy across all digital channels including programmatic display, paid search, social and mobile marketing.
• Website development and updates of all group and individual business units.
• Oversee social media calendars and content marketing across all business units to improve engagement.
• Liaise with in-house designer and external vendors on marketing collaterals and digital assets.
• Analyse effectiveness of individual campaigns to deliver actionable insights and recommendations.
• Event management support of the Group’s iconic events.
• Other duties as assigned.

Key Requirements:

• A Degree in Marketing.
• At least 3 years' digital marketing experience, preferably within an MNC as well as an agency.
• Good understanding of the digital mix across PPC, SEO, content and programmatic display.
• Excellent understanding of digital analytics platforms as well as optimisation tools i.e., Google Analytics and Doubleclick.
• Analytical mind coupled with the ability to work independently in a matrix environment.
• Strong command of English with copywriting skills.