Digital Marketing and Analytics Specialist

Job Purpose

Responsible for planning and execution of paid digital campaigns, including identification of campaign insights and analytics, meeting performance marketing metrics, optimising conversion rates, maintaining and improving website content.

Key Responsibilities:

Performance Marketing and Campaign Insights

• Monitor Campaign KPIs and conduct post-campaign analysis and reporting to identify opportunities to optimise campaign performance
• Collaborate with campaign managers to strategize paid campaigns (e.g: Google Ads, Meta Ads) with actionable recommendations, and develop and execute A/B and multivariate testing strategies to improve key conversion metrics
• Analyse customer journey, campaign data, and other data sets using Analytics tools (such as Adobe Analytics, Tableau) to provide insights to improve online conversions across all channels (e.g: organic, paid search, social)
• Work with agency to build, automate, and maintain regular updates on campaign dashboards
• Manage digital tracking for campaigns and work with agency to set up campaign tracking to improve performance reporting and channel attribution
• Identify trends, opportunities, audience, and competitive business insights to support campaign planning and strategic decisions

Website Content & Conversion Optimisation

• Maintain and update website content, ensuring it is user-friendly, SEO-optimized, and aligned with branding standards, using tools like Adobe Experience Management for performance and security optimization
• Conduct thorough analysis of website, identifying areas for improvement and conversion rate optimization based on user behavior, preferences, and pain points
• Create and manage engaging website content aligned with the brand’s tone of voice and publicised through our Content Management System (CMS)
• Track and monitor existing pages for keyword ranking positions and collaborate with stakeholders to optimize content to increase organic search rankings
• Audit content regularly on the site to ensure accuracy and brand alignment

Job Requirements:

• General Degree, preferably in Business, Marketing, or Business Analytics
• Min. 5 years of experience in performance marketing, business analytics, website optimisation
• Hands-on experience in paid advertising and conversion rate optimization (Google Ads, Meta Ads, Programmatic DV360)
• Strong knowledge of Web Analytic tools (e.g. Adobe Analytics, Google Analytics) and tag management tools (e.g. Adobe Launch, Google Tag Manager)
• Experience with dashboard tools such as Google Data Studio, Tableau is a plus
• Knowledge and Experience with SEO is a plus
• Excellent written and verbal communication skills
• Strong analytical skills and experience preferred
• Ability to work independently and collaboratively in a fast-paced environment
• Detail-oriented with strong organisational skills
• Proactive and able to manage multiple projects simultaneously
• Passionate about enhancing overall customer journey, experience, and engagement on digital channels