Digital Direct Manager- Singapore

We are recruiting for Digital Direct Manager for Singapore.

The selected candidate will manage the planning and execution of Digital Direct Activities within the assigned Region. Takes a leading role in positioning QR.com as the customer’s preferred booking channel by ensuring relevant products and functionalities are available/ sellable on the website and/or mobile apps. Ensures long-term growth of the online direct channel by displaying preferential content and inventory, key online developments and innovations in the industry. Research, identify and implement new partnerships with businesses within and outside the airline industry in order to provide exclusive benefits for digital direct bookers and enable channel shift from third party to digital direct channel.

Accountabilities

• Support and implement the regional Digital Direct strategy for the assigned region, by providing regionalized inputs and insights to ensure relevance to the market context.
• Work with Manager Digital and Marketing and Regional Team to develop a Digital Direct only campaign strategy aimed at serving preferential content, fares, products and features to make QR.com and mobile the customers’ preferred booking channel.
• Monitors closely the day to day Digital Direct Operations of the team, ensuring that the team is aligned with the established processes and timelines and provides regular tracking and reports to the leadership teams in the Regions and Head Office.
• Design, and develop product positioning and messaging for new and current products that differentiate QR.com in terms of price, quality and specific focus markets. Manage the full portfolio of products and define the advertising channels, exclusive deals, preferential inventory in cooperation with Revenue Management.
• Monitors the daily operational processes and procedures of Digital Direct and works with the Regional Digital Marketing teams to ensure that all campaigns/activities that are planned are aimed at driving sales to QR.com.
• Continuously identifying new trends and opportunities to implement for QR.com, promote the direct online experience for our customers and achieve clear recognition as one of the leading direct travel propositions at the Regional level.
• Analyzing consumer demand and behavior for effectively marketing through campaigns new and existing products in an effort to influence conversion rate, sales and drive profitability for the direct channel.
• Identify and implement leisure and corporate CUGs via new partnerships, aiming at increasing online revenue through Digital Channels.
• Keeps abreast with the latest products and technologies available in the travel industry and suggest implementation of new features, enhancements, products and content, especially on mobile app, aimed at providing a differentiated unique experience and generating incremental direct revenue for the region.
• Develop and cascade best practices of Digital Direct processes with various stakeholders (in assigned region).

Be part of an extraordinary story

Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community. Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what’s never been done before. Together, everything is possible.

Qualifications

• Bachelor’s Degree with at least 6 years of relevant experience.
• Strong experience in marketing as well as Digital.
• Previous positions in a managerial Marketing role are required.
• Experience in corporate business acquisition, partnerships and loyalty marketing is required.
• Overall Marketing fundamentals including Brand Awareness techniques, loyalty marketing techniques.
• In-depth knowledge of all digital channels and sub-channels.
• Expertise in all digital tracking and monitoring aspects as well as reporting tools.

You must have the legal rights to live and work in Singapore to be considered for this role.

Application Guidelines

Employees must submit applications through the internal vacancies portal (via GEMS) only.

Please see below for all eligibility and requirements for internal applications and please note that any applications not meeting the criteria will not be processed.

• All internal candidates can only have three active applications at any point in time.
• All internal candidates must have completed a minimum of 10 months in their current role in order to apply for a new role.
• All internal candidates with an active final warning letter will be automatically disqualified from the recruitment process.
• If you are a Deck Crew (Qatar Airways & Qatar Executive) or Qatar Executive Cabin Crew candidate, you would require a NOC to apply for this role.