Digital Design Eng Ld Analyst - C13 - SINGAPORE

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Citi, the leading global bank, has approximately 200 million client accounts and does business in nearly 160 countries and jurisdictions. We are leading the next era of global business by undertaking a massive effort to make sure we can manage the speeds and volumes of the digital age while helping our clients and customers address the challenges of an ever-evolving world. We strive to earn and maintain our clients’ and the public’s trust by constantly adhering to the highest ethical standards and making a positive impact on the communities we serve.

The Citi Design & UX team is helping transform traditional corporate, commercial, and personal banking into the digital (human) age, scaling design as a critical strategic enabler for the firm. Our ambitious and growing team is taking over 200 years of Citi’s heritage and transforming it into an adaptable, client-focused, inclusive, and design-centric organization. We’re making banking more human, simple, and relevant, with modern cutting-edge products and services that are easy to get and use at the moment of need.

We're looking for an Experience Strategy Lead to help develop and drive a unified experience vision across our complex landscape of applications. The role requires a strategic thinker who can synthesize insights, connect the dots across teams, and develop strategies that deliver commercial value while enhancing the client experience. You will work closely with Design, Research, Product, and business stakeholders to ensure our experiences are cohesive, consistent, scalable, and aligned with key business goals.

Responsibilities:

1. Develop and articulate a unified experience strategy that ties together multiple applications and features into a seamless client experience.
2. Leverage research and insight to uncover opportunities, inform decision-making, and develop strategies that are adopted across our design and product teams.
3. Create compelling strategic materials and storytelling (pitches, presentations, frameworks) to gain buy-in and alignment across stakeholders. In addition, make compelling business cases for design-driven investments.
4. Bridge the gap between vision and execution - for example, how to break down concepts into actual implementation strategies.
5. Ensure that Design is positioned as a business enabler through a commercial and value-driven mindset.
6. Contribute to the wider UX community, staying abreast with industry trends.
7. Collaborate with designers, product managers, and business leaders to align design efforts with company strategy and revenue goals.
8. Able to navigate complex projects without much oversight.
9. Act as a strategic liaison and partner between design, marketing, and product teams.

Qualifications:

1. 3-5 years of experience in a top-tier consulting firm (global, major strategy or design consultancy) supporting clients in design, UX, and digital experience strategy.
2. 5-7 years of design experience in UI/UX for digital products or services.
3. Ability to utilize available tools and resources to accomplish end goals.
4. Demonstrated track record of positively impacting organizations and transitioning work processes and employees to higher value business models.
5. More than 5 years of experience developing, testing, and implementing strategies that drove measurable results.
6. Experienced in translating qualitative and quantitative research insights to inform strategy, shape product design, and drive user-centric commercial solutions.
7. Ability to succeed in a cross-matrixed organization that relies on building support in other groups.
8. Ability to cut through ambiguity and desire to organize it.
9. Highly organized, self-directed, and detail-oriented.
10. Comfortable with user research, Design Thinking, digital experience design, and Agile software development.
11. A thoughtful, unquenchably curious person who likes asking “why” and thinking two steps ahead.

Education:

• Bachelor’s/University degree.

Job Family Group:

Technology

Job Family:

Time Type:

Full time

Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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Citi is an equal opportunity and affirmative action employer.

Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.