Digital Content Strategist

VK Transformation is a dynamic 9-year-old strategic consulting and digital marketing agency committed to driving business growth through branding, performance marketing, and digital transformation. We're looking for a Digital Content Strategist to support the development and execution of content strategies for both VK Transformation and our diverse range of clients across B2B and B2C industries.

This role is ideal for someone passionate about storytelling, content planning, and digital engagement. You will work closely with internal teams and clients to craft compelling messaging that aligns with strategic goals—mainly through social media and website content.

Job Responsibilities

Content Strategy

• Develop comprehensive content strategies aligned with business objectives and target audience needs.
• Conduct market research to identify trends, audience behaviours, and competitive positioning.
• Ensure consistent messaging and tone across platforms by upholding brand guidelines.
• Analyse and refine content strategies based on data-driven insights.

Content Creation and Management

• Plan and manage content calendars across social media, blogs, websites, and email.
• Collaborate with graphic designers and other stakeholders to produce high-quality & engaging content.
• Implement best practices to improve search engine visibility and organic traffic.
• Share relevant and engaging content from third-party sources.

Social Media and Community Engagement

• Develop and execute social media strategies to grow brand awareness and engagement.
• Manage community interactions across platforms (Instagram, TikTok, LinkedIn, etc.).
• Respond to comments, messages, and reviews in a timely and professional manner.
• Track key metrics and identify opportunities for improvement.

Analytics and Reporting

• Monitor content performance using tools such as Google Analytics, Meta Insights, or LinkedIn Analytics.
• Define and track KPIs to measure the effectiveness of content initiatives.
• Prepare performance reports and derive insights to inform future strategy.

The successful candidate should possess the following qualifications and qualities:

• Bachelor’s degree in Marketing, Communications, Journalism, or related field
• At least 1 year of digital marketing or content creation experience (fresh grads with strong portfolios are welcome)
• Excellent written and verbal communication skills in English.
• Confident in presenting content insights and recommendations to clients
• Strong knowledge of social media management platforms like TikTok, Instagram and LinkedIn.
• Ability to work independently and as part of a team.
• Organised, detail-oriented, and able to manage multiple deadlines.
• A self-starter who thrives in a fast-paced, collaborative environment.
• Strong team player, open-minded, enthusiastic, and eager to learn.
• Analytical mindset with strong problem-solving abilities.
• Proficiency in both English and Bahasa Malaysia is encouraged.

Please kindly send your CV to info@vktransformation.com. Your interest will be treated with strict confidence.