DIGITAL CONTENT SPECIALIST

MISSION

The Digital Content Specialist at the International French School in Singapore is responsible for managing and creating engaging content for the school's social media platforms and website. This role involves collaborating closely with students, parents, and teachers to build strong relationships within the school community. By doing so, the specialist ensures that content is both relevant and reflective of the vibrant school life, enhancing the school's online presence and fostering community engagement.

RESPONSIBILITIES

Core Responsibilities for the Digital Content Specialist

• Develop and Manage Digital Content
• Create, write, and publish content (texts, images, photos, videos, sounds) for the school's website and social media platforms.
• Ensure content is engaging, informative, and reflects the school's values.
• Coordinate with teachers, staff, directors, and the Admissions team to ensure message consistency.

Managing the School’s Website and Intranet:

• Establishing and implementing an editorial calendar for updating the Website
• Ensuring the update of the Website and intranet by coordinating the group of stakeholders (contributors and validators)
• Creating, writing and publishing content online (texts, images, photos, videos, sounds).
• Providing technical and operational support to implement the improvements desired by the various stakeholders (blogs, reservation system, online application system, etc.).
• Improving and optimizing the Website and intranet
• Guaranteeing the conformity and editorial quality of the content with the Lycée's graphic charter, internal and Singaporean regulations (CPE, PPDA)
• Supporting the IFS teams on the tools, uses and good practices of communication on the Internet
• Following the website's reputation and commitment indicators
• Ensuring the referencing and visibility of the website in search engines

Animating social media:

• Establishing and implementing an editorial calendar on social networks
• Setting and implementing social media and communication campaigns to align with marketing strategies
• Providing engaging text, image and video content for social media accounts
• Coordinate with teachers and staff, directors and Admissions teams to ensure message consistency and cover all aspects of the school’s life and full cycle of the student/family journey.
• Responding to comments and customer queries in a timely manner
• Cultivating the school’s presence online
• Ensuring their compliance with the various regulations and the graphic charter, and their editorial quality
• Developing and building loyalty among Internet user communities by facilitating online exchanges
• Monitoring and reporting on feedback and online reviews
• Organising and participating in events to build community and boost brand awareness
• Identifying and proposing new online communication channels for the School
• Monitoring the visibility and engagement indicators of each social network
• Contributing to the press review by monitoring the school’s presence and its competition on the Web

Other

• Managing the content of the multimedia screens on the school premises in coordination with the Maintenance team
• Assisting the communication & marketing manager when required

Skills, Experience, and Qualifications for a Digital Content Specialist

• Experiance: 2-3 years of professional experience in digital content creation, social media management, or a related role.
• Content Creation: Proficiency in creating engaging and high-quality content, including text, images, photos, videos, and sounds.
• Technical Proficiency: Experience with website management systems (CMS), social media platforms, SEO, and analytics tools.
• Communication Skills: Excellent written and verbal communication skills, with the ability to craft clear and compelling messages.
• Project Management: Strong organizational skills with the ability to manage multiple projects and meet deadlines effectively.
• Graphic Design: Basic design skills using tools like Adobe Creative Suite (Photoshop, Illustrator) or equivalent.
• Social Media Expertise: In-depth knowledge of various social media platforms, trends, and best practices.
• Community Engagement: Ability to build and maintain relationships within the school community and engage online.
• Analytical Skills: Practical experience in SEO practices and analyzing digital performance metrics.
• Educational Background: A bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field, with relevant certifications as a plus. Proficiency in English and French is highly desirable.

WORK RELATIONSHIP

• Marketing, Communications, Events, Admissions, Corporate Relations, Department
• Teachers and Pedagogical Leadership Team
• Parents and Partners Relationship Department
• Students