Digital Content Lead - APAC Digital Hub (Contract)

Digital Content Lead - APAC Digital Hub (Contract)

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Locations: Singapore, Singapore

Time Type: Full time

Posted On: Posted Yesterday

Job Requisition ID: JR1101992

Job Description:

ABOUT US

Join one of the world's leading beverage alcohol companies and help shape the future of our digital transformation! We are looking for an experienced Digital Content Lead to join our APAC Digital Hub Team in Singapore for an 8-month parental leave cover.

As the Digital Content Lead, you will work in close partnership with Global and Market teams to streamline the delivery of best-in-class digital assets through best practices and common processes to drive scale and efficiencies in content creation. This includes the hands-on management of a new in-sourced studio team and adoption of new global digital solutions, as well as collaboration with stakeholders to set up new ways of working and achieve the defined KPIs of success.

If you are passionate about delivering world-class experiences and driving growth through digital transformation, then we want to hear from you!

ROLE CONTEXT

Diageo is undergoing a major transformation aimed at enabling its brands to connect with consumers in unprecedented ways. This will be an 8-month contract.

PURPOSE & RESPONSIBILITIES OF ROLE

Purpose of Role:

As the Digital Content Lead for the APAC region, you will be responsible for increasing the productivity of content creation and reducing the complexities in getting best-in-class assets seamlessly onto digital platforms through the successful implementation of a new operational model. This includes the hands-on management of a new in-house content studio team that will help markets to create and adapt global content.

Key Responsibilities:

• Streamline and implement new content creation processes (Ways of Working) for the APAC region, collaborating with global, regional, and market teams across Marketing, Procurement, Commercial, and Technology functions.
• Manage the newly set-up in-house content studio, ensuring adequate resourcing, timely delivery, and adherence to KPIs and SLAs.
• Oversee the end-to-end content creation process, including the adaptation of global content for local markets.
• Manage the usage of DAM by markets, ensuring all content is up to date and available for re-use.
• Plan and coordinate content calendars with in-market brand teams.
• Set up and manage content measurement processes for each brief and content calendar for market teams.
• Ensure content meets best practice standards using production tools and analytics tools.
• Collaborate with the Global Content Lead and other Regional Content Leads to further the global content agenda.
• Develop and execute a Test & Learn Roadmap to drive continuous improvement across digital content touchpoints.
• Implement processes to ensure content from global teams are fit-for-purpose.
• Foster a culture of pre-screening digital content to ensure effectiveness for both the platform and audience.
• Collaborate with other APAC team specialists to address any content needs.

CORE COMPETENCY REQUIREMENTS

• At least 10 years of digital content experience, with a demonstrated track record in embedding new digital content solutions.
• Experience working in an agency or in-house creative production set-up.
• Comprehensive record of “full-funnel” work, including extensive experience in managing content calendars.
• Proven ability to manage multiple projects simultaneously, while being extremely detail-oriented.
• Experience working with Digital Tech/Tools, AI, and understanding of the value of modular content is a plus.
• Excellent verbal and written communications skills.
• Experience in a multi-cultural environment with appreciation of the nuances across the diverse APAC region.
• Self-starter and strong team player with relentless drive to succeed.

Diversity Statement:

Celebrating our inclusive and diverse culture is core to Diageo’s purpose. We know that for our business to thrive, we depend on having diverse talent with a range of backgrounds, skills, and capabilities.

Character Is Everything

Worker Type: Regular

Primary Location: Ocean Financial Centre

Job Posting Start Date: 2024-08-20