Data Analyst - Traffic & Content (2025 Fresh Graduates)

About The Team

Shopee Traffic & Content team provides AI-based online services to our users. Behind the scenes, these services are powered by petabytes of data, numerous state-of-the-art machine learning algorithms, sophisticated and scalable service architectures, and creative business strategies. We create intelligence from massive seemingly nebulous data and turn innovative ideas into tangible products. We keep on breaking our systems’ limit to keep pace with Shopee's fast-growing business. We aim to deliver a “smart” shopping experience on users’ next click.

Job Description

1. Define key metrics and build automated dashboards and analytical frameworks.
2. Monitor key metrics and conduct deep-dive analysis on specific issues to identify underlying drivers.
3. Data-driven decision-making by identifying, structuring, and executing product and performance analyses.
4. Design algorithm A/B experiment evaluation strategy and indicator matrix to evaluate the effect of the experiments.
5. Provide recommendations for e-commerce, content (video, live stream, etc.) for data improvement, quality (accuracy), and efficiency of data.
6. Analyze algorithm influence and give insights to the algo team on how to improve features, models, etc.

Requirements

1. Bachelor's degree or above in Business Analytics, Statistics, Computer Science and Mathematics, Engineering or a related science/tech field, expected to graduate in 2025.
2. A solid grasp of common statistical methods and applications (A/B testing evaluation, time series analysis), familiarity with common data analysis methodologies.
3. Experience using data access tools, building dashboards and analyses with large datasets and multiple data sources.
4. Familiarity with web analytics tools and data visualization (e.g. Google Data Studio/Lumos/Druid).