Customer Marketing Manager

MAIN PURPOSE OF ROLE

• The Customer Marketing Manager is responsible for leading the development and implementation of customer-specific marketing programs with retailers to drive top-line sales objectives.
• To translate category, channel, and consumer data and insights into actionable value propositions that deliver customer’s business objectives and brand goals.
• To partner with the retail accounts to drive Category Captaincy/Management activities that maximize our in-store presence and increase off-take.
• To identify retail opportunities and work closely with the trade sales team in maximizing them.

MAIN RESPONSIBILITIES

• Develop consumer promotion strategy with proper action standards and measurement criteria.
• Develop shopper engagement strategy to leverage the shopper/consumer touchpoints at the point of purchase.
• Develop category-based propositions for key accounts to help drive category growth.
• Responsible for developing, implementing, managing, and evaluating Category Management activities.
• Develop Trade Marketing Strategy and messaging to help achieve sales and distribution objectives.
• Develop channel strategies for existing and new channels.
• Formulate strategies for the deployment and management of PG’s and in-Store Activation Teams.
• Develop sales plan for NPI and NPI tracking.
• The conduit for Sales and Marketing to ensure activity is customer-centric and relevant for shoppers by channel and customer.
• As a key stakeholder in managing the ROI process, perform ongoing business analysis and create recommendations for marketing mix elements and other business-building initiatives.
• Ensure that the Trade Sales team flawlessly executes merchandising and category management activities.
• Leverage category, channel, and consumer insights/trends to develop compelling selling stories, custom sales presentations, training and selling materials, and marketing communication.
• Collaborate with retail marketing partners to ensure brand integrity across business channels, delivery of consistent brand messaging, and effective implementation of marketing assets.
• Manage relationships with agency partners and other key vendors.
• Participate in and lead sales meetings and customer presentations.
• Assist in developing and executing customer plans; maintain account relationships.
• Fiscally accountable for managing within an assigned budget.

Requirements

• University degree, preferably in Marketing or Business.
• 10 years relevant FMCG experience in trade sales, key account management, marketing, category management, and trade marketing.
• Excellent verbal and written communication, presentation, decision-making, and negotiation skills.
• Strong analytical and problem-solving skills.
• Strong attention to detail with good business acumen.
• Strategic thinking ability with emphasis on sound tactical decision making.
• Strong ability to prioritize and manage/lead multiple projects simultaneously.
• Ability to work collaboratively with internal and external customers and partners.
• Proven ability to build and maintain strong, effective relationships with customers and functional groups.