Customer Engagement and Content Marketing, GWB Marketing and Communications

Customer Engagement and Content Marketing, GWB Marketing and Communications

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• Lead the identification, planning and execution of marketing programs, communication strategy and branding partnerships. A voice of the customers, this role is also responsible for understanding the customers' business needs, surfacing customers’ business priority and delivering the effective customer experiences that will exceed the retention outcomes.
• Develop and communicate a powerful and meaningful ‘Why Choose Us’ proposition and develop relevant content to engage the target clients’ segments.
• Run large scale full funnel marketing and communication campaigns across multiple touchpoints for both internal and external communication.
• Manage and implement our flagship Business Awards partnerships and continuously optimise the ROMI.
• Understand the banking awards landscape, including pitching and amplification as well as developing B2B pitchbooks.
• Be the centre of excellence for brand stewardship and creative excellence.
• Overall budget and KPI management including management of various agency partners.

Description

What you do

• Lead the identification, planning and execution of marketing programs, communication strategy and branding partnerships. A voice of the customers, this role is also responsible for understanding the customers' business needs, surfacing customers’ business priority and delivering the effective customer experiences that will exceed the retention outcomes.
• Develop and communicate a powerful and meaningful ‘Why Choose Us’ proposition and develop relevant content to engage the target clients’ segments.
• Run large scale full funnel marketing and communication campaigns across multiple touchpoints for both internal and external communication.
• Manage and implement our flagship Business Awards partnerships and continuously optimise the ROMI.
• Understand the banking awards landscape, including pitching and amplification as well as developing B2B pitchbooks.
• Be the centre of excellence for brand stewardship and creative excellence.
• Overall budget and KPI management including management of various agency partners.

Job Qualifications

Who You Are

A wordsmith with genius writing and expression skills that can make the boring interesting, complex simple. A storyteller who can create newness when there is nothing new and sniff out news where nobody could. An eye for design ensuring every piece of content not only reads well but looks good.

A big personality with a curious mind to ask ‘Why’, ‘Why not’, challenge the current to make better the future. Intellectually curious, asking why and grasping opportunities to learn and proposing constructive ideas that lead to progress.

By combining customers’ insights, strategic thinking, data sensitivity and application, working closely with stakeholders from various business divisions to create campaign and content that will trigger positive responses from our target audiences that in turn achieve our business objectives, KPIs and results.

At least 10 years of digital marketing experience is essential, is a digital native, fluent with modern digital media especially social media such as WeChat, LinkedIn.

Strong planner, macro & detail oriented, with excellent project management, negotiation and problem-solving skills. Tenacious and resourceful, self-motivated and able to execute across multi-channels and comfortable adapting to changing priorities in an ambiguous environment.

Due to the nature of the business segments, excellent fluency in spoken and written English and Mandarin is a must, fluency in Bahasa Indonesia is a big plus.

Who You Work With

At OCBC Global Wholesale Banking, we serve and support institutional and business customers ranging from large corporates, financial institutions, government agencies to small and medium enterprises.

We provide a full range of comprehensive financial services that includes investment banking solutions such as capital markets, corporate finance, and mezzanine capital financing; transaction related services such as cash management, trade finance and cross-border technology-led solutions and integration on top of financing solutions such as long-term project financing, short-term credit, working capital and trade financing, treasury products etc.

Our effort to deliver simply spot on solutions for our business clients has won us multiple accolades such as Best SME Bank in ASEAN, Best Transactional Platform in ASEAN etc.

We do all these with a simple aim in mind that is to help businesses Do Well and Do Good in this borderless modern economy.

Who We Are

Singapore’s longest established bank, we’ve been helping people and businesses get what they want from life since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

Today, we’re on a journey of transformation. Embracing technology and creativity to become a future-ready learning organisation. But for all that change, the entire focus of our organisation remains to be Simply Spot On. In everything we do.

And so whether you want to innovate needs-based financial services, work in friendly, supportive teams, build lasting value in your community, help people grow their assets, business, and investments, take your learning as far as you can, or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here.

What We Offer

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

Primary Location

Singapore

Job

Marketing

Organization

Marketing and Communications

Schedule

Permanent

Full-time

Job Posting

27-Mar-2025, 4:52:16 AM

Seniority level

Not Applicable

Employment type

Full-time

Job function

Marketing

Industries

Banking, Capital Markets, and Financial Services