Creative Strategist

About us
We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors: talented people delivering award-winning campaigns, expanding client relationships into new markets or services, and making strategic acquisitions. TEAM LEWIS has won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, and Global Digital Excellence.

At the heart of the business is TEAM LEWIS Foundation. In January 2021, there was a need to respond to the challenges the COVID pandemic brought to communities and charitable organisations. TEAM LEWIS saw that support was crucial and change was needed to make that happen. Our local causes scheme was launched. Every member of TEAM LEWIS can nominate a local cause close to their heart to receive a cash donation. In addition, nominated causes can also benefit from a donation in kind of expertise, time, and resources. In the past year, TEAM LEWIS has donated almost $2 million to 445 causes around the world.

The Creative Strategist will play a pivotal role in shaping and executing integrated campaigns that span traditional PR, digital media, social media, ATL, content marketing, and more. This position requires a deep understanding of both creative and strategic thinking, with the ability to craft compelling stories and translate them into effective communication strategies built on data and insights. The ideal candidate is someone who thrives in a collaborative environment and is excited about pushing boundaries to deliver innovative solutions.

Collaborating with account directors, managers, copywriters, designers, videographers, and other marketers on a daily basis, the individual seeks to deliver an executable cohesive marketing/communications strategy for clients that is relevant to its target audiences and supports their business needs.

Key responsibilities and tasks

Client Management

• Leads an accountable strategic relationship with the client, providing insight, expertise, and partnership across a wide variety of creative services (e.g., video production, animation, graphic design, website interaction).
• Responsible for ensuring excellent client communication at all levels; defining KPIs, deadlines, and service agreements for the team.
• Drives the delivery of an added-value consultancy and works closely with clients to deliver campaigns, services, and products across traditional and emerging creative technologies, both on and offline.

Creative Services

• Participates in new business meetings to pitch creative services and works with prospective new clients to develop creative ideas and strategies.
• Sells creative opportunities within existing accounts and leads clients to uptake creative solutions.
• Directs creative concepts which align with business goals, ensuring efficient and effective delivery by the team.
• Actively promotes the adoption of novel ideas, creative thinking, and innovative solutions across the local team.
• Ensures a consistent level of service and creative output from the creative services team.
• Provides strategic insight and direction for new business pitches and internal communications.
• Keeps pace with external creative trends and shares this knowledge with the creative team and local colleagues.

Digital / Social Media

• Works collaboratively with the Digital team to increase the utilisation and selling of digital services.
• Oversees the management of creative initiatives and projects for both TEAM LEWIS and its clients, integrating these with other LEWIS services where possible.
• Partners with the wider Digital team to develop innovative, compelling, and impactful creative content for both current and prospective clients.

Team Working and Development

• Defines deliverable client objectives and sets standards of excellence for all client activity, driving commitment from all levels of the team.
• Plays a leading/co-leading role in the new business process, project managing pitch teams and delivering credible solutions to new business challenges.
• Acts as a leader in guiding colleagues on how to best manage campaigns and projects.
• Acts as a respected line manager, working closely with line reports to maximise strengths, improve weaknesses, and support career development.

Reporting and Analysis

• Communicates account performance internally and provides strategic advice to the client based on measurable analysis.
• Monitors and reports back on account KPIs and ensures accurate reporting by junior team members.
• Provides detailed reports to the TEAM LEWIS senior management team on request.

General

• Actively contributes or leads on Singapore office initiatives across LEWIS culture, marketing programs, and HR initiatives.
• Takes a proactive role in promoting the TEAM LEWIS brand, its identity, values, and work.
• Supports the HR/talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme.
• Maintains a detailed and up-to-date knowledge of competitors' activities.
• Overall, be a guardian of best marketing practice.

About you

• 5+ years’ experience in creative, copywriting, or content creation for web, digital, social, or ATL.
• Understanding of design, copy, and web best practices and guidelines.
• Understanding of the video production process.
• Understanding of brand development and multichannel marketing concepts.
• You are a digital native; you understand the internet of things and have an eternal love for consuming and creating clever content.
• Experience managing clients as well as internal staff.
• Calmness under pressure and ability to deliver to tight deadlines.
• Excellent communication skills (written and spoken).
• Excellent leadership skills.
• Creative thinking and independent problem solving.
• Time management and organization.
• Polished and professional appearance.
• Experience working with insights and analytics tools such as Locowise, Meltwater, Trackrr, Google Analytics, Similarweb, Firebase, Global Web Index, YouGov, a plus.

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment, and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.