Country Sales Lead (Wholesale and Retail Channel)

We are seeking a commercially driven and strategic individual to lead and grow the Wholesale and Retail Channel for a well-established international brand in the FMCG/beverage industry.

This role will focus on managing key distributor relationships, expanding presence across retail channels, and driving profitable growth through commercial planning, customer engagement, and team leadership.

Key Responsibilities:

• Lead strategic development and execution of sales plans across wholesale and retail channels.
• Manage and grow relationships with key distributors and retail partners, including supermarkets, convenience stores, and specialty retailers.
• Oversee sales and promotional planning to increase distribution, rotation, and brand visibility in-store.
• Collaborate cross-functionally with marketing, finance, and operations to align on business goals and execution.
• Coach and manage a small commercial team, driving performance and operational excellence.
• Monitor competitor activity, pricing trends, and customer insights to inform strategy.
• Lead negotiations, trade terms discussions, and the execution of joint business plans with key accounts.

Requirements:

• More than 8 years of experience in FMCG sales with strong exposure to wholesale and retail channel management.
• Proven track record managing distributor networks and modern retail accounts (e.g., supermarkets, convenience chains, specialty stores).
• Excellent leadership, negotiation, and stakeholder management skills.

Next Steps:

• Prepare your updated resume (please include your current salary package with a full breakdown such as base, incentives, annual wage supplement, etc.) and the expected package.
• Apply through this application or send your resume to jennifer.lie@adecco.com in MS Word Copy. We'd love to hear from you!
• We regret that only shortlisted candidates will be notified.

Registration No. R22107911