Country Marketing Head - Indonesia

Evo owns a few CPG brands focusing on high quality supplements. We’re currently operating in 3 markets and our team members are based out of Singapore, Malaysia & Hongkong. We have past experience working in big tech companies which includes Grab, Tiktok, Zalora, FoodPanda, Fave, Shopee, etc.

We are looking to venture into the Indonesia market and as the Country Marketing Head, you will be responsible for driving the end-to-end marketing strategy and execution within Indonesia. You will lead the development of localized campaigns, optimize customer acquisition and retention strategies, and ensure brand consistency while achieving business growth targets. This role requires a data-driven, creative, and strategic leader who understands local market trends, consumer behavior, and competitive landscapes.

Key Responsibilities

Marketing Strategy & Leadership

• Develop and execute a comprehensive marketing strategy aligned with the company’s business goals in Indonesia.
• Lead brand positioning, awareness, and market expansion initiatives.
• Analyze local market trends, customer insights, and competitor strategies to identify growth opportunities.
• Work cross-functionally with product, sales, operations, and finance teams to align marketing efforts with business objectives.

Brand & Content Marketing

• Develop and oversee localised brand campaigns, storytelling, and content marketing strategies.
• Ensure all brand communication is consistent, engaging, and resonates with local audiences.
• Manage partnerships, sponsorships, and PR initiatives to enhance brand visibility.

Performance & Digital Marketing

• Own and optimize the country’s performance marketing strategy (paid media, SEO, SEM, social, and affiliates).
• Analyze key performance indicators (KPIs) and optimize ROI on marketing spend.
• Leverage data analytics to track customer behavior, conversion rates, and customer lifetime value (LTV).

Growth, CRM & Retention

• Implement data-driven customer acquisition, engagement, and retention strategies.
• Develop loyalty programs, referral incentives, and CRM campaigns to improve retention.
• Optimize omnichannel marketing efforts (online + offline) for seamless customer journeys.

Retail & Offline Marketing (if applicable)

• Lead trade marketing, in-store activations, and experiential campaigns for physical retail presence.
• Develop BTL (Below The Line) marketing strategies to drive foot traffic and sales in stores.

Budget & Team Management

• Manage and allocate the marketing budget efficiently to maximize impact.
• Build and lead a high-performing marketing team, mentoring and developing team members.
• Work closely with agencies, media partners, and influencers to amplify marketing efforts.

Key Requirements

• Experience: 6-7+ years in marketing, preferably in DTC, eCommerce, Retail, or FMCG. Leadership: Proven experience in managing teams, agencies, and cross-functional stakeholders.
• Strategic Thinking: Ability to develop long-term marketing strategies while executing short-term wins.
• Data-Driven Mindset: Strong analytical skills, experience with Google Analytics, Meta Ads, CRM tools.
• Creativity & Innovation: Ability to create engaging, localized campaigns that resonate with the target audience.
• Digital Expertise: Hands-on experience in SEO, SEM, paid social, influencer marketing, and growth hacking.
• Retail & Offline Marketing (Optional): Experience in trade marketing, events, activations, and BTL strategies.
• Communication: Strong stakeholder management, presentation, and negotiation skills.
• Relocation: Willing to relocate to Indonesia for 2-3 years.