Corporate Director of Sales

Position Summary

The Corporate Director, Sales will be based in the Corporate office of Capella Hotel Group, functioning as the owner in formulating sales strategies to drive sales results across all direct sales segments to achieve Capella Hotels & Resorts and Patina Hotels & Resorts’ rooms revenue budget from assigned key geographical markets.

Specifically, this Singapore-based newly created position plays an instrumental dual-role responsibility:

1. Developing global Corporate and MICE segments’ relationships and business pipeline for our hotel portfolio.
2. Representing the group’s Regional Sales Organisation (RSO) in the SEA region covering Corporate, MICE and Leisure segments with emphasis on strengthening the Singapore geographical source of business for our portfolio.

Key Relationships

Internal: Regional Directors of Sales, Directors of Sales & Marketing, General Managers, Corporate Sales & Marketing Team

External: Key accounts across Corporate, MICE and Leisure segments, tourism boards and airlines.

The Role

Responsible for groupwide implementation of sales initiatives to drive business and maximise opportunities for our hotels to achieve and exceed revenue targets from assigned source segments and markets.

Nurtures highest level of relationships and engagement with key accounts’ contacts to secure and/or maintain preferred hotel status in securing high value transient business from targeted Corporate and Leisure segments as well as high-end MICE with emphasis on Luxury, Entertainment & Sports and Finance industries.

Proactively partners with Capella Hotel Group’s Regional Sales Organisations globally to leverage their in-market presence to amplify awareness and reach within Corporate and MICE clients based in their markets such as USA, UK, Europe, Australia, etc.

• Participates in development of Regional Sales Plan for SEA region.
• Supports the pre-opening Sales & Marketing phase of new hotels in the portfolio.
• Together with Vice President, Sales, ensures effective management of SEA-based strategic partners e.g. LHW, Design Hotels, Virtuoso, AFHR, Serandipians in growing share of business for portfolio from Corporate, MICE and Leisure segments.
• Responsible for achieving multi-property revenue goals from assigned segments and markets.
• Serves as authority on sales processes between managed accounts and hotels.
• Effectively manages and develops relationships with key internal and external stakeholders.
• Effectively uses Capella Hotel Group sales resources and works collaboratively with available sales channels including Property Sales, Regional Sales Organisation, and Corporate Team to ensure sales efforts are coordinated, complementary and non-duplicative.
• Performs other duties as assigned by the Vice President, Sales to meet business and organisational needs.

Talent Profile

Qualification

Bachelor’s degree in Business Administration, Hospitality Management, or similar preferred.

Work Experience

Minimum 5 years’ experience as property DOS or similar in a Regional Sales environment.

Technical Skills

Strong communication and relationship skills.

Language proficiency: Fluent in English (both written and oral).

Confident in delivering presentations to senior stakeholders.

Must possess excellent organisational and planning skills.

Strong knowledge and understanding of current trends in global travel.

Self-motivated with a positive and professional approach.

Ability to do financial planning and expense management.

Ability to draft strategic sales plans.

Ability to multitask and deliver under pressure.

Good team player.

Ability to work with minimal supervision.

Kindly be informed only shortlisted candidates will be notified.