Core Product Marketing, Assistant Manager

The individual is focused on managing the designated product portfolio and its related solutions with clear Go-To-Market strategies into targeted industries, while creating a competitive edge against our keen competitors, working with stakeholders globally, regionally, and locally.

Product

• Plan, develop, and implement product portfolio strategies with SMART goals.
• Responsible for product performance by revenue and GP%.
• Manage the entire Product Lifecycle management of the products.
• Collaborate with respective business units and marketing teams to ensure that customer needs and values are incorporated into product design, branding, and marketing approaches as Voice of Customers (VOC).
• Schedule and facilitate new and existing product training sessions.
• Analyze and report product malfunctions as feedback for quality improvement.
  
  

• Manage product pricing through market competition review and positioning through analysis of pricing matched with market expectations to determine the ideal target price for products of the business.
  
  

• Responsible for defining the release process and coordinating all activities required to bring the product to market.
• Develop marketing strategies to grow quality inspection applications in Automotive, F&C, Semicon, Electronics, and Medical industries and increase sensor products market share with channel partners.
• Develop tools and marketing collaterals with the Marcom team to support sales activities.
• Support Solution Marketing activities with Application Marketing members to develop sales tools incorporating Vision and Sensor products.
  
  

• Plan go-to-market strategies in alignment with Country Sales in the APAC region demand.
• Manage product availability based on customer demand and our company's needs.
  
  

• Monitor and update competitor activities to the Global Product BU and Sales.
• Develop strategies, plans, or tools to convert competitor market share.
  
  

• Responsible for the regional sales budget of vision and sensor products and supporting the total regional sales budget.
  
  

• Academic Qualification: Degree/Diploma in Engineering or relevant discipline.
• Working Experience: At least 7 years of experience in Product Marketing Management in a regional role (Asia Pacific).
• Product Experience: Comprehensive understanding of Product (Sensor, Vision) & Market Trends.
• Industry Experience: Prior experience in the Industrial Automation industry is a bonus.