Content Manager

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Who We Are: At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Content Manager (Contract/Freelance)

You’ll be responsible for supporting the creation and implementation of content strategies that align with client objectives, brand voice, and user experience goals across various platforms such as digital and social media channels. You will work closely with the Experience Team to ensure that all content delivered is on-brand, user-centric, and optimized for engagement across digital platforms. Your role would also involve working closely with Data, UX & Creative teams to identify and qualify new revenue opportunities directly with existing clients or to pursue new business.

What You’ll Do

1. Content Strategy Development: Collaborate with the Experience Team to develop and implement content strategies that align with business and clients’ goals.
2. Content Creation & Curation: Oversee the creation and curation of compelling, high-quality content for various digital platforms (websites, social media, blogs, emails, etc.), ensuring consistency in messaging and tone.
3. Brand Guardian: Ensure all content maintains the brand objective and aligns with the broader marketing strategy from the client.
4. Project Management: Manage content production workflows, timelines, and deliverables, working cross-functionally with designers, copywriters, and developers.
5. Content Optimization & SEO: Optimize content for search engines and ensure it drives traffic, engagement, and conversions.
6. Content Performance Analysis: Monitor and analyze content performance, using analytics tools to track KPIs, identify trends, and adjust content strategies accordingly.
7. Commercial Acumen: Collaborate cross-functionally to produce strategic proposals and presentations that win additional business.
8. Updated: Stay informed on platform and trend updates, and actively collaborate with other stakeholders and teams both internal and external to deliver best-in-class campaigns.
9. Client Management: Work closely with the Account Management team and the clients to better understand their needs and ensure that deliverables are correct.

What You’ll Need

1. Min 3-5 years of experience in content creation and management or similar capacity, preferably within a creative agency or marketing communications environment.
2. Proven track record of effective content marketing for major brands/clients.
3. Experienced in using digital and social listening and measurement tools (e.g. Google Analytics, Search analytics, Socialbakers, Locowise, Netbase, Meltwater, Sprinklr, Crimson Hexagon) to derive insights or conduct performance reporting and optimization.
4. Strong understanding of digital marketing trends, user experience principles, and SEO best practices.
5. Experience with content management systems (CMS), social media platforms, and analytics tools (Google Analytics, etc.).
6. Expertise in digital marketing, in order to push and optimize content across multiple channels (SEO, SEM, GDN, Social).
7. Strong understanding of the nuances and best practices across the various digital and social platforms.
8. Proven ability to grow, engage, and maintain critical client and internal relationships.
9. Experienced in developing effective brand partnerships and content with influencers, KOLs, and content publishers.
10. Prior lead-content role with ability to think independently and collaborate in a team-oriented workplace.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.