Content Editor

As the museum celebrates its 10th anniversary, we are seeking a strategic and creative Content Editor to enhance audience engagement, drive traffic, and ensure consistent storytelling across digital platforms.

This position reports to the Assistant Director, Digital Marketing and Digital Ecosystem and is part of the dynamic Marketing & Creative team. The selected candidate will collaborate closely with internal stakeholders—including Marketing, Design, Web, Curatorial, and Programming teams—to develop compelling, high-quality content that aligns with the Gallery’s mission and digital strategy.

The Content Editor will drive a cohesive content strategy across digital platforms, ensuring an engaging and consistent house style. The role will also support content transformation initiatives, such as website optimization and digital storytelling enhancements, working to strengthen the Gallery’s online presence and audience engagement.

The ideal candidate will have a strong editorial background, digital expertise, and a strategic approach to content development, ensuring all materials align with the Gallery’s brand and audience engagement goals.

Content Strategy & Development

• Develop and execute the content strategy for the Gallery’s website, EDMs, and other owned/paid channels, ensuring alignment with organizational goals, audience interests, and industry trends.
• Define and uphold editorial guidelines to maintain consistency in tone, style, and quality across all digital content.
• Collaborate with marketing and divisional stakeholders to develop and manage a content calendar for website content, EDMs, and digital platforms, ensuring timely and coordinated content deployment.
• Work closely with marketing and divisional teams to write, edit, and oversee the creation of high-quality, SEO-optimized web content, metadata, multimedia descriptions, email marketing copy, and other digital platform content, ensuring consistency and engagement across all channels.
• Collaborate with the digital marketing team to Implement SEO best practices, including keyword research and content optimization, in collaboration with the digital marketing team to enhance organic search visibility.
• Drive content personalization strategies to deliver targeted content for different audience segments.
• Manage website translation efforts, ensuring accuracy, cultural relevance, and consistency across different language versions of the site.
• Work closely with designers and creatives to ensure visual assets enhance written content and overall engagement.
• Leverage AI-powered tools for content ideation, creation, A/B testing, and automation to enhance efficiency, scalability, and engagement in digital content production.
• Stay updated on digital trends and technologies, implementing innovative content strategies to enhance audience reach.

Qualification

• Bachelor's degree in Communications, Marketing, Digital Media, or a related field.
• 4 to 6 years of experience in content writing, editing, or digital content strategy, with a proven track record of producing high-quality, engaging, and optimized content.
• Strong editorial and storytelling skills, with the ability to craft compelling narratives that drive audience engagement and retention.
• Demonstrated experience in content personalization, SEO optimization, and multi-platform content distribution.
• Proven ability to collaborate effectively with cross-functional teams, including marketing, design, and web development.
• Professional integrity and commitment to excellence in editorial quality.
• Strong communication and organizational skills, with the ability to manage multiple projects simultaneously.
• Growth mindset, adaptable to new technologies, AI-driven content tools, and evolving digital trends.
• Collaborative and people-oriented, skilled in working with diverse stakeholders to align content strategies.
• Detail-oriented, ensuring accuracy, consistency, and alignment with brand guidelines.