Content & Creator Strategy Manager - SEA

Remote - Worldwide

Job Description:

thatgamecompany is looking for an experienced candidate to strengthen Sky: Children of the Light’s creator ecosystem and content operations on platforms such as TikTok within the South East Asia (SEA) market. The primary responsibilities involve systematic creator management, driving high-quality content production, ensuring alignment of creator activities with marketing strategy, and enhancing creator loyalty, platform engagement, and Sky’s brand impact in SEA.

Responsibilities:

1. Creator Recruitment & Management: Establish and expand the creator community in SEA by continuously recruiting and streamlining the onboarding process for high-potential creators. Design and refine incentive plans to maintain creator engagement via both online and offline channels, fostering a thriving community.
2. Platform Content Ecosystem Management: Strategize and manage a localized content ecosystem, define content directions for the creator community, and support high-quality content production to increase the quantity, quality, diversity, and impact of UGC.
3. User-Generated Content (UGC) Expertise: Leverage deep insights into UGC dynamics, trends, and best practices to foster a thriving creator ecosystem that resonates with platform audiences and aligns with Sky's brand voice and objectives.
4. Cross-functional Collaboration: Work closely with marketing, product, and localization teams to ensure creator activities align with the overall branding strategy and support the successful execution of campaigns.
5. Data-driven Market Analysis: Analyze content performance and market trends to provide timely feedback on ecosystem strategy, optimizing creator engagement and content output.

Must Haves:

1. Experience in the Gaming Industry: 5+ years of experience in content operations or creator management, with extensive knowledge of UGC ecosystems within Sky or similar social games.
2. Communication & Collaboration Skills: Exceptional communication and cross-functional collaboration skills to drive the efficient execution of creator campaigns.
3. Platform Content Awareness: Strong awareness of local market trends and user preferences, with a deep understanding of Sky’s brand value, to guide creators in producing content that aligns with audience interests.
4. Cross-cultural Communication Skills: Familiarity with the SEA market and experience in cross-time-zone communication to effectively coordinate global resources.
5. Bilingual in English and a language of the SEA region is a must.

Nice To Have:

1. Extensive Social Media Platform Experience: Proficiency in using TikTok, YouTube, Instagram, and other content platforms, along with experience in cross-platform content operations and creator management.
2. Network in Anime or Gaming Communities: Established relationships with local and global creators and influencers, with a demonstrated ability to quickly build a creator network.
3. Content Creation Experience: Experience in content planning or original content production, with the ability to provide practical guidance to creators.

We look forward to meeting you.