Content Creator / Social Media Specialist

Working Days: 5 days | 9am - 6pm | Central Area

Responsibilities:

• Oversees brand integrity, messaging, and strategy alignment across all stages in the marketing funnel and marketing campaigns.
• Brainstorm and manage overall digital marketing strategy to drive lead acquisition and increase online presence.
• Measure and report on the performance of digital marketing campaigns and assess against ROI goals.
• Liaise with digital media and identify opportunities for media coverage fit for the brands.
• Copywrite in English language and transcreate (mainly Chinese language to English language) for content in different formats, tones and channels; work with relevant functions for assets suitable for content.
• Consistently conduct knowledge research, brainstorm for new ideas and track trending topics to develop interesting content.
• Work with internal stakeholders to optimise content and copy for advertisement considering keywords, business objectives and budget.
• Collaborate with internal stakeholders to develop product positioning and marketing direction for products; contribute to product naming.
• Manage corporate social media accounts such as Instagram, Facebook, Tiktok, Youtube, etc., including content development, posting, building following, community nurturing, social listening/monitoring and responding to feedback, enquiries and comments, to increase brand awareness, engage customers, and gather insights.
• Update marketing materials, maintain content asset database and communicate regularly with regional marketing teams.
• Assist in other marketing events and activities, when required.