Commercial Product Specialist

Job Description:
- Reports to Sales Director based in Singapore
- Develop and execute marketing initiative aligning with commercial priorities
- Explore & identify new market in Singapore, Indonesia & Philippines

- Conduct market research to identify trends, customer needs and competitor landscape

- Work closely with Commercial Product Manager on product to market road map
- Provide training to Sales team and dealers on product specialities

- Develop and manage marketing campaigns to boost brand visibility

- Oversee marketing efforts including SEO, SEM, email marketing, social media, content marketing, exhibitions and events

- Utilise data analytics to measure and optimise campaign performance

- Collaborate with sales and product function to align marketing with business objectives

Job Requirements:

- Minimum of 3 to 5 years of product/marketing experience

- Proven success in developing and executing marketing strategies

- Strong written and verbal communication skills

- Proficiency in digital marketing tools and platforms (e.g. Google Analytics, CRM systems, marketing automation)

- Analytical skills with the ability to interpret data and make data-driven decisions

- Creative thinking and problem-solving capabilities