Commercial Director (Trade Exhibitions)

Job Opportunity: Commercial Director (Trade Exhibitions)

Location: Singapore / Hong Kong

Salary: Competitive

Our client is seeking an experienced Commercial Director (Trade Exhibitions) to join their team on a permanent basis.

As Commercial Director, you will be pivotal in shaping sales strategies, expanding the exhibitor base, and ensuring the exhibitions continue to align with market demands and client needs. You will also serve as the primary point of contact for key accounts and represent the company at industry events globally.

Key Responsibilities:

• Develop Sales Strategies: Drive the development of innovative sales strategies that respond to evolving market conditions and client requirements.
• Lead Key Account Management: Build and nurture long-term relationships with key customers, becoming a trusted consultant for their trade show and marketing strategies.
• Achieve Sales Targets: Oversee and exceed revenue goals, new exhibitor acquisition, and sales targets for each event.
• Sales Leadership: Lead and motivate the extended sales team, including agents, driving effective sales strategies, develop value-based packages, and drive the growth of the event portfolio.
• Promote Exhibitor Engagement: Design and implement exhibitor promotional marketing strategies to maximize event success and exhibitor satisfaction.
• Budget and Forecasting: Develop and manage the sales budget and provide regular revenue forecasts.
• Industry Representation: Represent the company at global industry events, workshops, and conferences.

Key Industries:

• Professional Integrated Experiential Communications Technology
• Emerging Technologies: AI, IoT, 5G, AR/VR/MR, Big Data Analytics, Drones, Robotics, Wearables, Cloud Applications, and more.

Key Qualifications:

• Self-motivated: Driven to achieve and surpass sales goals and objectives.
• Problem Solver: Strong ability to motivate and guide cross-functional teams to success.
• B2B Sales Experience: particularly in trade exhibitions and related sectors.
• Senior-Level Sales Acumen: Excellent customer service, especially at the senior decision-maker level.
• Highly Organized: Exceptional attention to detail with the ability to manage multiple priorities.
• Industry Insight: Stay informed of industry trends, market conditions, and competitors to ensure the team stays competitive.
• Global Team Collaboration: Experience working in a matrix environment, with global teams, and the ability to adapt to different markets.
• Travel Flexibility: Willingness to travel both domestically and internationally.