Category Manager - Personal Care (feminine care) - East - S$5000

Responsibilities:

• Lead and achieve sales, gross profit, and income targets for assigned categories by monitoring market segment trends, creating strategies to increase market share, and planning actions to address competition.
• Establish and execute effective inventory management practices to ensure an optimal product mix that aligns with customer needs, while also minimizing shrinkage.
• Design and implement promotional campaigns that generate excitement and drive additional sales in stores.
• Create and execute placement and planogram strategies that enhance category turnover and positively influence customer purchasing behavior.
• Supervise the execution of category strategies and oversee the development of private label or house-brand products.
• Build strong relationships with business partners and stay informed about consumer behavior, market dynamics, and industry trends.
• Adapt to a fast-paced environment by consistently reviewing market and industry trends to optimize the product mix for target customers.
• Formulate and implement a competitive pricing strategy that offers value to our customers.