Campaign Mgr

Overview

Join the Life Science Outbound Marketing team as a Campaign Manager and play a key role in executing global campaigns within the Life Science Group. In this position, you'll be responsible for developing comprehensive campaign strategies, including channel selection, audience targeting, and messaging to achieve objectives.

Your day-to-day tasks will involve overseeing and optimizing ongoing campaigns, managing deadlines, and planning for future campaigns. Additionally, you'll closely monitor campaign performance metrics such as website traffic, lead generation, and revenue, making timely adjustments to optimize outcomes.

Strategic planning for upcoming campaigns will be a significant aspect of your role. This will involve collaborating with product teams and stakeholders to gain insights into market trends, competitor activity, and customer preferences, enabling you to develop tactical end-to-end campaign plans.

You'll also be involved in designing new campaigns, overseeing the creation of content including advertisements, email, and landing pages. You will work with cross-functional teams to develop well-crafted customer message maps and ensure that all content remains accurate, engaging, and aligned with customer journey and campaign goals.

If you're interested in contributing to impactful marketing programs in the Life Science sector, we invite you to join our team.

How You’ll Make an Impact:

• Develops and executes integrated marketing campaigns that delight our customers and drive engagement resulting in new customers and repeat business.
• Works in partnership with cross-functional teams to create targeted messaging and content.
• Drives marketing qualified leads and revenue, both on and offline for Bio-Rad.
• Monitors and measures effectiveness of marketing campaigns and compiles campaign performance reports to share across global and regional marketing teams.
• Uses data and voice of sales/customer feedback to optimize campaigns.

What You Bring:

• Excellent organizational skills and project management experience.
• Analytical skills with the ability to analyze complex and high volumes of data.
• Education: MBA or Life Science Degree.
• Work Experience: Minimum of 5 years’ experience in the management of marketing campaigns in a dynamic environment, ideally in the life science market.
• Skilled user of Adobe and Google Analytics, Tableau, Power BI, and other data analysis tools.
• Experience with project management systems.

Who We Are: For 70 years, Bio-Rad has focused on advancing the discovery process and transforming the fields of science and healthcare. As one of the top five life science companies, we are a global leader in developing, manufacturing, and marketing a broad range of high-quality research and clinical diagnostic products. We help people everywhere live longer, healthier lives. Recently voted a Best Place to Work, Bio-Rad offers a unique employee experience with collaborative teams that span the globe. Here, you are supported by leadership to build your career and are empowered to drive change that makes an impact you can see.

Benefits: Bio-Rad's biggest asset is our people, and this is the reason why our Total Rewards deliver programs that provide value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce. Our offerings serve to enrich the overall health, wealth, and wellbeing of our employees and their families through the various stages of an employee’s work and life cycle. We’re proud to offer comprehensive medical plans and insurance, flexible benefits, wellness programs, extensive learning and development opportunities, and more.

EEO Statement: Bio-Rad is an Equal Employment Opportunity employer, and we welcome candidates of all backgrounds. Veterans, people with disabilities, and people of all races, ethnicities, genders, ages, and orientations are encouraged to apply.