Campaign Manager, Content Marketing (6-month temp contract)

Campaign Manager, Content Marketing (6-month temp contract)

Job Type: Full-Time

About Us

SPH Media’s mission is to be the trusted source of news and lifestyle content in Singapore and Asia. One of our core purposes is to produce credible, balanced, and objective news and analysis, always with a view to uphold the public good and fostering an informed, engaged citizenry.

We welcome talented individuals to join us and grow a career in a vibrant and collaborative environment built around a culture of respect and inclusivity.

As an employer, we are committed to rewarding our people fairly and developing them in their careers.

About the Role

SPH Media’s Content Lab is looking for a campaign manager to join our award-winning content marketing team on a 6-month contract. The ideal candidate excels at strategic thinking, target-focused ideation, attention to detail, and project management.

You must be able to see the big picture and not lose sight of the details. Content strategy is a big part of the gig. This is a role for someone who enjoys managing the end-to-end life cycle of complex, cross-functional content marketing projects across the SPH Media ecosystem – figuring out the best way to solution a client brief with the tools you have, while thinking about what the audience wants.

Reporting to the Associate Director of Content Marketing, you will design, produce, and manage multi-format content marketing campaigns that include video, social media, text stories, audio, and print. You will be at the forefront of connecting clients to Content Lab’s performance-focused, editorial-driven solutions. You must be passionate about bringing content to life, seeing it through successfully from the initial concept to the final performance report.

Experience in managing projects and clients is absolutely essential.

The ideal candidate is organised, media-savvy, resourceful, and knows how to problem-solve while managing their time effectively and efficiently. Our client list is diverse, and so is our content. You must be passionate about developing concepts and stories that resonate with audiences – always with an eye on the larger goals of the content campaign and how each component of the project impacts the intended KPIs.

Experience with project management and overseeing many moving parts, assignments, and deliverables at once is a necessity – you run the show, on time and on budget. You must be able to work well independently, and as part of a team, collaborating with a larger group of editors, creatives, and colleagues from our commercial unit.

A good knowledge of news and current affairs is necessary, as well as an understanding of how to present a unique take in a crowded content landscape. The ability to thrive under pressure, manage intense deadlines, and collaborate well with others is key.

• Design and create fully integrated content marketing strategies that incorporate online and offline media channels.
• Manage the complete life cycle of custom-solutioned, multi-format, cross-platform content marketing projects across the considerable roster of SPH Media’s news and lifestyle brands. This includes client pitches, project management, client management, performance supervision, and reporting.
• Contribute to ideation and solutioning of client briefs, and craft pitch decks of the highest standards.
• Ability to clearly articulate content concepts and attention to detail is a must.
• Manage internal stakeholders as well as external production partners to ensure content is to brief, on time, and within budget.
• Turn data and analytics into strategy and action.

Who we are looking for

• A minimum of 3-5 years in relevant agency/client experience in content marketing, editorial, public relations, social media marketing, or video production.
• Clear understanding of how content is created across formats and media platforms. Experience in managing content creation on more than two media platforms (digital, social, print, television, radio, etc.) is mandatory.
• Proven ability to devise strategic cross-platform content strategies and concepts.
• Experience in turning data and analytics into strategy and action. Basic understanding of digital analytics is a must.
• Must be well-organised, detail-oriented, and able to multi-task.
• Be able to work collaboratively and proactively.
• Excellent English-language verbal and written skills. Proficiency in Chinese, Malay, or Tamil is a bonus.
• Strong understanding of the lifestyle industry and consumer trends.
• Familiarity with SPH’s news and lifestyle titles is essential.
• Prior experience in an agency environment is preferred.
• Must play well with others.
• Bachelor's in Mass Communication, Marketing, or a related field.

Interested individuals, please fill in the form and attach your resume.