Business Marketing Manager, SEA

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We are looking for an experienced marketing professional to build and execute marketing initiatives to business audiences for SEA, with a focus on Vietnam. You will be responsible for marketing Meta's advertising solutions - by creating marketing programs and thoughtful narratives to drive advertiser value and product adoption across large advertisers and SMBs. You will balance both strategy and execution, building full-funnel marketing plans that are deployed across multiple channels including digital, events, sales enablement, trade partnerships and more. Success on marketing plans will be determined by measurement, evaluation and optimization of impact. You will partner with and influence XFN teams including Sales, Product Marketing, Marketing Science, Communication, Policy and Decision Science for the development and roll-out of marketing programs.

Business Marketing Manager, SEA Responsibilities:

• Build, communicate and execute strategic marketing plans that are aligned with the goals of the marketing organization.
• Grow adoption of the Meta family of apps and services through developing audience-led partner education.
• Drive cross-audience strategy and execution across Vietnam and where needed for other SEA markets.
• Collaborate and communicate with cross-functional and regional marketing teams to build programs and narratives for business audiences in Vietnam.
• Demonstrate measurement rigor, evaluating and optimizing programs to drive clear incremental revenue and product adoption.

Minimum Qualifications:

• Experience communicating effectively, collaborating and influencing strategically across cross-functional partners/stakeholders internally and externally.
• Experience working in Vietnam with knowledge of the advertising and marketing landscape.
• Vietnamese language is required to communicate effectively with our large Vietnamese advertisers and SMBs.
• Experience in building and executing multi-channel marketing programs that span multiple audiences, with experience on business impact.
• Experience actively leading high priority workstreams and projects.
• 8+ years of experience in a B2B and/or B2C marketing roles.

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Seniority level

Not Applicable

Employment type

Full-time

Job function

Marketing and Sales

Industries

Technology, Information and Internet