Business Development Manager (Dairy & Pastry)

Reports to Head of Business Development

Location Bidfood Singapore

Bidfood Business Development Managers (BDMs) are the driving force of the strategic categories that give our business the competitive edge; they are our technical product experts, the architects of our range, and wingmen to our sales and procurement teams. Our BDMs are striving every day to make Bidfood the number one supplier choice of both our customers and suppliers.

Main Duties & Responsibilities

Know the category, know our market

• Invest in deep understanding of the Singapore market dynamics for the category; including but not limited to supply chain dynamics, local and offshore suppliers, competitors and impact of commodity markets and global pricing index.
• Develop relationships with key stakeholders especially where this has a bearing on the ability for Bidfood to capture a competitive advantage with respect to supply & pricing.
• Track market movements and use all available resources to provide predictive insights of market movement as supporting intel for our Bidfood teams and customers to aid market understanding.
• Identify best strategies for buying advantage, working intimately with the procurement team to enable them to manage stock replenishment effectively and with minimal inventory issues.
• Wherever appropriate engage with the other Bidfood category and procurement teams around the world to have insights into category trends, new product opportunities and supplier changes.

Sell more

• Own the category strategy with respect to product range matrix, clearly identifying key products that align with our customer's needs, and sales opportunities. Show the range ladder and brand positioning with respect to quality, price and fit for purpose.
• Maintain clear product/customer matrix that show the key product/requirement match appropriate to customer segmentation, enabling our sales team to align their product offer per customer segment efficiently.
• Identify new products/suppliers that fulfil range gaps whether due to changing supplier circumstances or new growth opportunities.
• Be intimately involved with our sales team, working closely with them to match sales team capability to their segment focus.
• Identify and deliver product training programs, drawing on internal & external resource, that positions our sales and customer service teams with the right level of knowledge to competently and confidently support their customers category needs.
• Support our key customers with additional menu and product innovation that increases our sales & margin; lean into solutions that reduce labour and skills requirement, save time and food cost.
• Identify and lead major new customer business and market opportunities to grow in new channels.
• Work with marketing, sales, procurement, chef teams and suppliers to ensure regular promotional activity that supports sales momentum in line with the category strategy.
• Ensure our pricing strategies across all customer segments reflect the best position for Bidfood to maximise margin while maintaining competitive positioning.
• Co-ordinate core volume forecasts with the sales team to ensure that demand and supply align, and any slow-moving stock concerns are addressed appropriately.
• Troubleshot potential inventory issues where supply and demand has not aligned; drawing on our customer breadth to clear stock at the least loss to Bidfood.
• Minimise stock write offs in the category.

Buy better

All supplier & buying activity is predicated on deep collaboration with the procurement team.

• Represent Bidfood as the professional route to market choice in Singapore with the supplier community.
• Understand the supply chain dynamics that drive price and stock availability and work with the procurement teams to align procurement and replenishment that maximises benefit to Bidfood.
• Work with our supplier partners to implement buying programs where appropriate that ensure supply according to our forecasts and maintain our competitive market position.
• Drive financial terms as another margin mechanism including but not limited to growth rebates, payment terms and marketing funds.
• Support those suppliers that support Bidfood; prioritising suppliers that have little/no other representation in Singapore wherever possible to maximise an exclusive position for Bidfood.
• Identify and prioritise where Bid-brands & private label align with the category strategy, reflecting their additional financial and competitive value to Bidfood.