Business Development Associate, APAC

The role

We are looking to hire a Business Development Associate to join our APAC Sales team, based in Singapore.

Working at WGSN

Together, we create tomorrow. A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow.

WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink, data analytics and expert advisory.

Role overview

You will be responsible for driving growth and generating new business opportunities in Southeast Asia, Australia/New Zealand, Hong Kong & Taiwan, with the support of the Head of New Business and the Marketing team. Working collaboratively with the Business Development Managers, you will be expected to find and qualify new potential leads, contacts, and opportunities for WGSN. This includes proactive outreach and converting inbound leads into meetings/opportunities for the BDM team.

This role gives you the opportunity to work with the world's most creative people while you develop the skills to develop your career in Business Development at WGSN, selling a market-leading product.

The team

You will be a key member of our New Business team with diverse backgrounds in Hong Kong, Southeast Asia and Australia. You will work closely with the BDM’s, Head of Business Development and the Marketing team to effectively sell the world's leading consumer insight and trend forecasting suite of products. Additionally, you’ll liaise with your fellow BDA’s globally to learn and grow professionally, while also having exposure to our other amazing teams across Account Management, Client Success and Content.

Key accountabilities

• Find and qualify potential leads / contacts, and create new opportunities for the BDM team
• Ongoing research and identification of potential clients for WGSN across geographies
• Develop and execute strategies for outbound prospecting via various channels (email, phone, social media/LinkedIn Sales Navigator, Salesloft, events)
• Conduct market research and analysis to identify trends, gaps, needs, and pain points of the WGSN target audience
• Effectively manage our inbound lead queue, allocating leads to the BDMs and/or being the first point of contact for prospective clients to nurture toward opportunity
• Generate demo meetings and discovery meetings to drive pipeline of potential new customers for WGSN
• Create and maintain databases, lists, and reports on behalf of the New Business team in collaboration with Marketing & Sales Enablement
• Work closely with the marketing team on lead generation and new business activities, including but not limited to events and email campaigns
• Use lead generation tools to routinely extract contacts and a targeted list of prospects across all verticals and markets
• Learn and maintain extensive knowledge of market/industry trends, developments, WGSN customers, competitors, and products; building expertise towards being able to tell the WGSN story while pitching WGSN value.

This list is not exhaustive and there may be other activities you are required to deliver.

Skills, experience & qualifications required

• Solid experience in a Sales/BDA role
• Results-driven with proven sales function track record
• Fluency in English is essential; plus at least one other language, such as Indonesian Bahasa, Thai, Mandarin, or Vietnamese, is a requirement
• Excellent writing, communication, and listening skills
• Knowledge of and/or experience within our core verticals (Fashion / Beauty / Interiors / Food and Drink / Consumer Tech) is well regarded
• Previous experience with sales enablement tools such as SalesLoft, Salesforce would be an advantage

What we offer

Our benefits and wellbeing package includes:

- 20 days’ annual leave

- Private Medical Insurance

- Life Assurance

- Employee Assistance Programme

- Great learning and development opportunities

More about WGSN

WGSN is the global authority on consumer trend forecasting.

We help brands around the world create the right products at the right time for tomorrow’s consumer.

Our values

We Are Everywhere

The future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.

We Are Future Focused

We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.

We Are Rigorous

We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.

Our culture

An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.

Inclusive workforce

We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.

Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.

We have a truly flexible working environment with a wide range of flexible, hybrid and agile-working arrangements. Conversations about flexible working have always been - and will continue to be - actively encouraged here.

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.