Brand Specialist SEA

About Us:

Founded in the US (Seattle) in 1995 by Paula Begoun, Paula’s Choice Skincare is a multinational brand that is now 29 years strong! Our vision is to empower consumers with in-depth knowledge and enable people around the world to make the best choices for their skin. We question ingredients, follow the facts and stand up for the customer, because we believe that Beauty Begins with Truth.

About the Region:

Our Southeast Asian headquarters is located in Singapore, and currently manages Singapore, Malaysia, Indonesia, Thailand, Philippines and India. Our channels include not only our own DTC platform, but also marketplaces such as Lazada, Shopee, Amazon, Zalora as well as an offline presence in Unity Pharmacies and Sephora Stores.

About Our Culture:

We’re a rapidly growing entrepreneurial team that thrives on change, prioritizing a culture of feedback and inclusivity. Our creative team is the visual driving force behind every campaign or social ad – the perfect opportunity for you to collaborate with internal channel partners, optimizing results.

Paula’s Choice is also committed to diversity! Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. We hope you agree. If you share our values and our enthusiasm for empowering people to achieve their own definition of beautiful, Paula’s Choice could be a wonderful fit for you.

The Opportunity:

Paula’s Choice is seeking a strategic and creative Brand Specialist to join the Southeast Asia team. This role will be pivotal in driving brand marketing efforts, storytelling, campaign planning, and execution across the region. The ideal candidate will have a passion for skincare, exceptional project management skills, and a proven ability to lead 360-degree integrated marketing campaigns, delivering impactful results that build brand affinity and resonate with our target audience.

Reporting to the Head of Brand, Southeast Asia, the role requires a highly innovative and agile individual who can develop and execute strategic marketing initiatives, while integrating emerging beauty trends into campaigns, content, and activations across digital and retail platforms. With a focus on brand marketing excellence, the Brand Specialist will play a key role in ensuring Paula’s Choice maintains its position as a trusted, best-in-class skincare brand in the region.

This role will be based in Singapore.

Key responsibilities include:

Brand Marketing and Campaign Planning

• Develop and maintain the Brand Marketing and Content Calendar for the SEA region, ensuring cohesive and consistent brand communications across all channels and touchpoints – eDM, Social, PR, KOL, Online, Offline.
• Using consumer insights to define creative storytelling of campaigns.
• Conceptualize and execute impactful campaigns in collaboration with Social, PR & KOL, and Creative teams.
• Lead the planning and execution of 360 Integrated Marketing Communication (IMC) plans for new product launches (NPDs), category activations (NCA), CRM initiatives, and other key projects.
• Coordinate the creation and delivery of campaign assets and communication tools to support launch and campaign activities.
• Partner with the Digital Marketing team to ensure campaigns are integrated across paid, owned, and earned channels.
• Work closely with the Sales, DTC, and E-commerce teams to align on trade marketing strategies, ensuring cohesive execution across online and offline channels.
• Other responsibilities as assigned by your direct supervisor.

Content Strategy and Execution

• Develop and implement a robust Content Strategy to support monthly brand campaigns, ensuring compelling storytelling tailored to each regional market.
• Create hero copy and messaging for campaigns, working closely with teams to ensure consistency during localization and execution.
• Plan, brief, and execute EDM Newsletter Strategies, focusing on content, A/B testing, and performance optimizations.
• Other responsibilities as assigned by your direct supervisor.

Reporting & Analytics

• Measure and report on the performance of email channels, 360 campaigns, and other marketing initiatives.
• Use analytics to optimize future strategies and campaigns.

You possess:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3 to 4 years of experience in brand management, marketing, or a related role, preferably in FMCG, beauty, or skincare.
• Strong project management and organizational skills, with the ability to manage multiple stakeholders and deadlines effectively.
• Excellent written and verbal communication skills, with a knack for storytelling and messaging.
• A strong track record in managing multiple project deadlines simultaneously.
• Proven track record in executing integrated campaigns.
• Strong communication skills to liaise with marketing team and external vendors.
• Proven experience in brand partnerships, activations, and 360 campaign management.
• Understanding and respect for cultural nuances across SEA markets to ensure localized and impactful campaigns.

You’ll stand out from the rest with:

• Experience with a beauty/skincare/luxury brand.
• Some prior in-house working experience with a brand.
• Ability to stay ahead of industry trends and implement creative solutions for campaigns and activations.
• A deep understanding of customer journeys and a focus on enhancing the customer experience through personalized and engaging content.

Not required but beneficial to the role:

• Proficient or comfortable with designing marketing collaterals or assets with design platforms like Canva.
• Familiarity with marketing tools such as CRM systems (Klaviyo / Emarsys / Mailchimp) and content creation software (Canva / CapCut).
• Experience with e-commerce platforms (Shopify, Magento, etc.) and analytics platforms (Google Analytics, Tableau, etc.).

You are:

• Highly creative and frequently have original, out-of-the-box ideas.
• Passionate about beauty/skincare and excited about the brand.
• Meticulous and demonstrate high attention to detail.
• Highly motivated, able to work in a fast-paced environment quickly to meet tight deadlines.
• Comfortable with a fast-paced and dynamic environment, with a willingness to pivot strategies as needed.
• Able to work independently without supervision and proactively within a team.
• A collaborator who values integrity, innovation, respect, and excellence.
• Curious and open to the ideas of others, able to take calculated risks.
• Positive and exhibit a willingness to learn.
• Resilient and solutions-oriented; you never give up.

Our culture is the result of our behaviors, our personal commitments, our willingness to collaborate, listen and learn. If you recognize yourself in our values, you will feel at home at Paula’s Choice:

Each of us is powerful on our own, but together we are unstoppable.

Build Trust: We set the standard for skincare, transparency, and shared knowledge.

Be Bold: We lead through innovation and disrupting the status quo.

Act with Kindness: We operate out of respect and care for our customers, our colleagues, and the planet.

Create Community: We build a welcoming and inclusive community with a culture of growth and empowerment.

Do you recognize yourself in the description above and do you enjoy working in a dynamic and informal work environment? Then we’d love to get to know you and hopefully welcome you to join our enthusiastic team soon (yes we move fast, also in our recruitment!). We look forward to receiving your Curriculum Vitae along with your portfolio of work.

Only shortlisted candidates will be contacted and submitting your portfolio of work is a must.

If you would like further information about this vacancy please contact Radhika Jain, HR Director SEA via radhika.jain@paulaschoice.sg.