Brand Specialist

Looking for candidates available to work:

• Monday: Morning, Afternoon
• Tuesday: Morning, Afternoon
• Wednesday: Morning, Afternoon
• Thursday: Morning, Afternoon
• Friday: Morning, Afternoon

More than 4 years of relevant work experience required for this role.

Working rights required for this role.

We are a fashion and lifestyle brand with a mission to provide value and inspiration to our community for inspired, everyday living. Our creations are crafted from the ground up with great attention to detail and quality—designed to be cherished for years to come. As we grow, we remain committed to putting our customers at the heart of everything we do, fostering thoughtful and meaningful connections.

At KLARRA, we are a team of passionate, motivated, and creative individuals who thrive on collaboration and innovation. We are looking for a skilled and independent copywriter who loves the craft of writing, has an eye for compelling storytelling, and enjoys creating impactful brand experiences through content and campaigns. If you are a seasoned writer who thrives on execution and crafting engaging narratives, we’d love to hear from you.

The Role

We’re seeking a hands-on, creative copywriter who can write, strategize, and execute across multiple marketing touchpoints while maintaining our brand’s tone and voice. You will play a key role in developing and delivering high-quality content that drives engagement, strengthens brand identity, and resonates deeply with our audience.

Content Creation & Copywriting (60%)

1. Craft high-quality, engaging, and brand-aligned copy for all platforms—including product descriptions, social media, LinkedIn, EDMs, articles, and in-store materials.
2. Conceptualize, develop, and execute creative content in collaboration with the creative team (photographers, designers, videographers, etc.).
3. Plan and manage the content and marketing calendar, ensuring consistency across all touchpoints.
4. Compile, track insights and analyze data to improve and make adjustments, content shifts, or campaign optimizations.

Marketing & Public Relations (40%)

1. Generate ideas and execute impactful brand campaigns, initiatives, and store experiences to engage and grow our community.
2. Source, develop, and execute branded merchandise for campaigns, events, and community engagement.
3. Prepare proposals and manage negotiations for brand partnerships and collaborations.
4. Handle public relations, including influencer outreach, press, and customer engagement.
5. Manage campaign budgets and track performance, ensuring effectiveness through data analysis and reporting.
6. Stay updated on consumer trends to enhance customer acquisition, engagement, and retention.
7. Develop and manage loyalty programs and community-building initiatives.
8. Strategize and optimize digital marketing campaigns across multiple platforms.
9. Support the Creative Director with ad-hoc brand and marketing projects.

Who You Are

1. 3-4 years of experience in copywriting, content creation, or marketing within a fashion, lifestyle, or creative industry.
2. A strong, hands-on executor who enjoys writing, storytelling, and bringing brand ideas to life.
3. Exceptional copywriting skills—fluent in English, grammatically strong, and able to craft compelling narratives that connect with audiences.
4. A natural storyteller who can balance creativity with commercial impact.
5. Creative, with a keen eye for aesthetics and brand-building.
6. Self-driven, independent, and proactive—able to take ownership of tasks and execute efficiently.
7. Detail-oriented with strong organizational skills to manage multiple projects in a fast-paced environment.
8. Strong interpersonal skills, able to collaborate with internal teams and external partners.

Bonus: Proficiency in Photoshop, Illustrator, or CapCut is a plus, but not required.

Why Join Us?

1. Work in a creative, fast-moving, and inspiring environment.
2. Take ownership of your work while shaping the brand’s storytelling.
3. Join a team that values innovation, collaboration, and personal growth.
4. Opportunities to make a real impact on the brand’s community and audience.

Location: Singapore (Singaporeans only)

Apply by sending in your resume, related documents, expected salary, and attach a photograph with the subject "Senior Marketing & Copywriting Executive (Full-time)". Shortlisted candidates will be contacted for an interview.