Brand & Product Manager

Our client is a well-known food manufacturer with wide range of product portfolio. The incumbent role is responsible for driving brand awareness, product innovation, and market share growth by developing and executing strong marketing strategies.

Responsibilities:

• Develop and implement the entire consumer marketing programme for brands working with external agencies for social media, public relations and advertising

• Liaise with creative agencies for specific campaigns

• Monitors brand performance to ensure achievement of sales KPIs

• Manage the expenditure according to pre-approved budget & plans

• Responsible for generating compelling consumer insight to develop winning strategies for brands vs competition

• Responsible for the development of marketing plans by identifying the key opportunities (incorporating understanding on consumers, competition, and external environment) and developing action plans for the brands in line with business objectives

• Responsible for managing innovation & renovation based on consumer insights which includes identifying opportunities, product conceptualizing, packaging refresh, preparing and implementing product launch and post evaluation

• Responsible for reviewing the uplift numbers (based on POS data) vs sales forecast and recommending action plans to close gaps in preparation for the monthly meetings

• Responsible for monitoring & analysing category/brand performance including competitive benchmarking

• Responsible for proposing optimal sales and marketing budgets for category/brands. Ensure all investment is properly reviewed and evaluated

• Responsible for ensuring adherence to all company principles, policies, trademark, and labelling guidelines

• Liaise and negotiate with brand partners, when applicable, on topics such as new product launches, pricing strategy and more

Requirements:

• Bachelor’s degree in marketing, business administration or related field

• Minimum 5 years of experience in marketing and product management, preferably in the FMCG sector

• Strong strategic thinking and analytical skills with the ability to interpret market data and consumer behaviour

• Excellent project management and organizational skills

• Proficiency in digital marketing, branding strategies, and product positioning

• Ability to work in a fast-paced and dynamic environment with multiple stakeholders