Brand Marketing Manager

Drive brand awareness, sampling and revenue growth for multiple pet food brands.

Responsibilities

• Collaborate with cross-functional teams to develop and launch new products.
• Plan and execute integrated marketing campaigns across multiple channels, inducing digital, social media, print, and events.
• Possess a deep understanding of each brand’s unique positioning in the market.
• Conduct thorough research to ensure marketing materials addresses consumer pain points and communicates key product differentiators creatively.
• Manage budgets effectively, allocating resources to maximise ROI.
• Work closely with sales and creative teams to ensure brand consistency and integrity across all touchpoints such as POSM, advertising, social media content, EDM, etc.
• Identify and cultivate relationships with KOLs for UGC to amplify brand messaging and enhance product awareness.
• Analyse brand performance metrics and KPIs to measure effectiveness and identify areas for improvement.

Requirements

• Bachelor’s degree or equivalent in Marketing
• At least 4-5 years of experience in brand management, preferably from the FMCG industry
• Excellent interpersonal and collaborative skills
• Strategic thinker with the ability to manage a diverse portfolio of brands
• Excellent business acumen, good understanding of the market and all trade sectors
• Demonstrates agility, ability to resolve challenges and make progress
• Proven success track record in brand growth
• Knowledge in pet products will be an advantage

Responsibilities

• Manage the brand portfolio of pet food, ensuring a deep understanding of each brand’s unique positioning in the market.
• Identify opportunities for brand collaborations to enhance visibility and affinity.
• Conduct thorough research in the marketplace and with target consumers to proactively respond to changing demands and market trends
• Analyse all reports and data to develop strategic marketing plans that encompass brand campaigns, promotions and A&P budgeting
• Work closely with sales and creative team to drive integration and execution of plans, coordinate the development of copy, design, photo and video shoots
• Responsible for all brand and marketing communications for online and offline initiatives, including sampling, POSM, ads, etc
• Track marketing performance and effectiveness, ensuring all key brand health indicators are in check
• Manage social media accounts and generate content for all digital touch points such as website and EDM
• Oversee digital marketing strategies, including SEO, SEM and SMM
• Manage day-to-day activities associated to all marketing efforts, including project management, customer experience, and reporting
• Be a brand advocate through promoting and educating the internal audience on brand initiatives, values and attributes