Brand Marketing Diector

Job Type: Full-time

Position Summary:

• Develop and execute branding and marketing plans to enhance brand positioning and achieve business objectives.
• Collaborate closely with Operations, R&D, Training, and other relevant departments to drive campaign efforts effectively.
• Establish strategic brand partnerships to expand brand reach and enhance consumer engagement.
• Manage and direct agencies in developing and implementing digital and Public Relation strategies.
• Collaborate with local marketing teams to translate brand strategy into actionable marketing campaigns, aiming to increase market share, enhance brand equity, and improve customer experience.
• Responsible for managing the annual marketing budget and monitoring campaign performance to ensure Marketing ROI targets are met.

Requirements:

• Bachelor's degree with a minimum of 10 years' experience in branding and marketing, preferably in FMCG.
• Strong communication and presentation skills.
• Analytical mindset with a keen understanding of consumer profiles and market trends.
• Well-organised with excellent timeline management skills.

全职职位概述：

• 制定和执行品牌及营销计划，以提升品牌定位并实现业务目标。
• 与运营、研发、培训及其他相关部门紧密合作，推动营销活动的有效实施。
• 建立战略品牌合作伙伴关系，以拓展品牌影响力和提升消费者互动。
• 管理和指导代理机构制定和实施数字营销及公共关系策略。
• 与本地营销团队合作，将品牌战略转化为可执行的营销活动，旨在增加市场份额、提升品牌价值和改善客户体验。
• 负责管理年度营销预算，并监控活动表现，确保营销投资回报率目标的达成。

要求：

• 拥有学士学位，并具备至少10年的品牌和营销经验，最好在快速消费品相关领域。
• 优秀的沟通和演讲技巧。
• 具备分析思维，深刻理解消费者画像和市场趋势。
• 组织能力强，时间管理技巧出色。