Brand Manager, D2C

Strategic Consulting and Growth

• Develop and implement tailored e-commerce strategies for direct brand clients, ensuring alignment with their business objectives.
• Formulate performance marketing strategies to drive online traffic, improve conversion rates, and achieve sales targets.
• Analyze sales performance, market trends, and consumer behavior to optimize digital sales strategies.

Creative & Promotional Planning

• Work closely with designers, content teams, and media planners to develop creative marketing assets that align with brand positioning.
• Plan and execute seasonal campaigns, product launches, and promotional activities to enhance brand visibility and customer engagement.
• Collaborate with internal teams to create compelling marketing content, including social media, paid ads, email campaigns, and website promotions.
• Ensure that all creative and promotional strategies align with market trends and customer insights to maximize impact.

Account Management & Business Expansion

• Build and maintain strong client relationships, serving as the primary point of contact for their needs and concerns.
• Ensure high levels of client satisfaction to promote retention and brand loyalty.
• Identify and pursue opportunities to upsell or cross-sell AnyMind's suite of solutions, maximizing revenue potential.
• Communicate effectively with clients regarding campaign performance, strategic recommendations, and future opportunities.

Team Leadership & Guidance

• Lead, mentor, and provide guidance to the brand and marketing teams, fostering a collaborative and high-performance culture.
• Oversee the execution of client projects, ensuring timely delivery, adherence to quality standards, and alignment with business goals.
• Work cross-functionally with internal and external stakeholders.

Market Analysis & Performance Marketing

• Conduct market research to stay abreast of industry trends, competitor activities, and consumer behaviors.
• Utilize insights to inform creative direction and promotional planning to differentiate brands in the market.
• Track and analyze key performance indicators (KPIs) to assess the effectiveness of strategies and campaigns.
• Prepare and present detailed reports to clients and internal stakeholders, highlighting successes, learnings, and optimization strategies.

• Bachelor's degree in Marketing, Business Administration, E-Commerce, or a related field.
• Proven experience in brand management, digital marketing, and promotional planning, preferably within the e-commerce or D2C sector.
• Strong ability to develop and execute performance marketing strategies across paid and organic channels.
• Creative mindset with a keen eye for branding, design, and storytelling in marketing campaigns.
• Demonstrated ability to manage client relationships and drive retention.
• Excellent leadership abilities with experience in guiding and developing teams.
• Strong analytical skills to interpret data and translate insights into actionable marketing strategies.
• Exceptional communication and interpersonal skills.
• Proficiency in digital marketing tools, performance tracking software, and e-commerce platforms.
• Experience working with D2C brands and e-commerce businesses is highly advantageous.
• Familiarity with AnyMind’s suite of solutions or similar enablement platforms is preferred.
• Relevant certifications in digital marketing, e-commerce, or growth hacking are a plus.

• Competitive salary
• Performance review (2 times a year)
• Performance bonus
• Annual leaves
• Private medical insurance
• All-hands meeting at overseas
• TGIF, monthly birthday and other fun events
• MVP Awards (prizes up to 8,000 USD)
• Work in a professional and dynamic environment
• Exciting opportunity to explore digital trends