Brand Manager

BRAND MANAGER – ALO YOGA, SINGAPORE

Objective of the Position

The Brand Manager is responsible for leading, managing and continuously developing all aspects of their store's business. They are accountable for creating and maintaining a positive and highly productive work environment that aligns with the company's mission. They will be responsible for consistently achieving sales & profitability goals, operational objectives, merchandising standards and developing a highly successful team that will be motivated to grow, contribute, and advance with Alo.

Key Areas of Responsibilities

Business Leader

• Develop and execute the brand's retail strategies including customer experience, brand perception, client relations management, employee performance, sales, growth, and profitability and community connectivity increasing the brand awareness, driving traffic into the store, and broadening and developing the clientele base.
• Make informed recommendations for store opportunities that will lead to increased sales, foot traffic and further enhance customer relationships and the overall in-store experience.
• Demonstrate strong business acumen through KPI’s to develop and support business driving strategies.
• Lead team by leveraging company tools, incentives & strategies to support meeting sales goals.
• Identify and communicate individual and team training needs.
• Act according to the Organization’s values and leadership expectations and lead the team with hand-on management and be a role model for all the colleagues.
• Full accountability on the brand’s annual marketing & communication plan and its execution.
• Collaborate with cross-functional business partners to support organizational goals.

People Leader

• Facilitate and take full accountability of recruitment, new hire onboarding, development, engagement, and on-going training for existing staff members.
• Ensure that the sales team genuinely exudes Company’s and Alo's mission, values and culture to effectively communicate to our visitors who we are, what we do and why we do what we do.
• Consistently drive and motivate the store team utilizing company performance tools to evaluate, achieve and exceed individual sales goals and store KPIs (Conversion, Average Sales, UPT, etc.).
• Establish an individual development plan to support professional growth aspirations and talent needs at Alo.
• Ensure that the store team are experts in product knowledge, fit, performance and brand styling, giving them the tools to be incomparable sales and service professionals.
• Proven ability to identify & recruit high-potential talent in the marketplace.
• Ensure retention of top talent and succession planning in partnership with the corporate team.
• Communicate effectively and efficiently with all levels in the organization, including the executive team.
• Ensure that all staff members adhere to the wardrobe standards for the current season, and always represent the Alo brand.

Operations Leader

• Ensure the staff's adherence to all store standards (cleanliness, maintenance, replenishment etc.) on selling floor and back of house.
• Maintain Visual Merchandising standards and directives ensuring they are consistently upheld by the store team.
• Identify opportunities in product, sales, and team development and strategically present ideas and solutions to corporate office.
• Supervise inventory management to ensure store shrink is at or below company’s target.
• Complete all required daily and weekly reporting as requested.
• Manage headcount and payroll objectives for the store staff.
• Implement tactics to manage and maintain an effective P&L strategy.
• Plan for future business needs including omni-channel expansion to continually improve business results.
• Partner with field and corporate leaders to establish effective in-season long term strategies aligned with company initiatives.
• Ensure that all transfers, consolidations, pricing, shipping/receiving are done in compliance with all company policies and procedures.
• Make well-versed recommendations to help improve the company's operational systems and processes.
• Satisfactorily resolve all customer issues and/or complaints in a timely manner.
• Secure brand’s and organization’s store renovation & maintenance standards across stores portfolio.
• Conduct regular store meetings (i.e., morning, weekly, monthly, etc.) to motivate the team, and communicate brand activities and initiatives.
• Impact fitting room conversion ensuring that all clients are attended to in the fitting rooms, that product needs are easily accessible, and sales execution is seamless and accurate.

Others

• Singapore market knowledge of clientele base and brand competitors.
• Aware of business trends that relate to the success of the store and brand.
• Willing and adept to adapt to market changes as and when required.

Brand Manager Qualifications

• Minimum of 6-8 years of experience within brand management preferable or proven record of achieving results.
• Working knowledge of MS Office (Word, Excel and Outlook) and BI tools.
• Experience managing and leading a team.
• Dynamic interpersonal and communication skills, both verbal and written.
• Extraordinary guest experience, organizational and time management skills.
• Agile with the ability to handle multiple tasks in a changing environment.
• Highly Motivated by driving business in a fast-paced, innovative environment.
• Business owner mindset with an entrepreneurial spirit.
• Independent work ethic, time management skills, and personal accountability.
  

We regret that only shortlisted candidates will be notified.