Brand Manager

Responsibilities

• Analyze business and consumer trends, identify key issues facing your business and build and execute innovative brand plans.
• Demonstrate above average consumer insight/strategic brand building capability and possess effective project management skills.
• Implement growth strategies via 3-year brand plan and yearly implementation plan (ICP). Develop or apply (locally aligned or global) brand essence, vision, and manifesto.
• Create strategies to win at the first and second moment of truth (product and packaging).
• Create effective brand strategies in collaboration with category to delight shoppers.
• Responsible for developing the OBI, Big Idea, Campaign Idea, engagement strategies, implementation, and tracking effectiveness with support and guidance from the Marketing Manager.
• Identify new, consumer insight-driven, innovative ideas to drive brand growth. Develop new product ideas, renovation to current products, and strategies. Demonstrate vision and leadership in building of Long Term I&R Pipeline.
• Lead the main cluster of markets for the brand, identify gaps and opportunities for these markets and find synergies to drive an efficient business.
• Identify gaps and opportunities for markets and find synergies to create win-win situations to ensure needs of the markets are delivering to overall business objectives.
• Deliver cross-functional alignment to aligned brand strategies and implementation plans.
• Work together with other (brand) teams and functions focusing on overall business goals and objectives and develop strategies and plans to meet them.
• Work closely with the PTC, TAG, and R&D teams to develop products that meet the palatability and digestibility targets, address new trends, are cost competitive, and are sustainable by design.