BRAND DEVELOPMENT ASSISTANT MARKETING MANAGER (F&B)

1. Brand Development:

• Overseeing any aspect of marketing related to a company’s brand, and ensuring that all branding decisions ultimately result in stronger sales.
• Develop and implement comprehensive brand strategy aligned with the company’s overall objectives and maintain a strong brand presence in the market.
• Conduct market research and competitive analysis to identify market trends and opportunities.
• Maintain and evolve the brand identity to stay competitive in market.
• Define brand positioning, messaging, and value proposition to resonate with target audiences.
• Ensure consistency and alignment of brand identity across all marketing channels and touchpoints.
• Lead the development of brand assets, taglines, visual elements, brand guidelines, design templates, and monitor campaign performance metrics to optimize results.
• Plan and execute marketing campaigns to engage customers, drive sales, and promote brand loyalty.

2. Brand Communication:

• Develop and execute integrated marketing campaigns to communicate brand messages effectively.
• Develop compelling content for various channels, including advertising, website, email, and print materials.
• Monitor campaign performance and make data-driven optimizations to maximize results.

3. Brand Partnerships:

• Identify strategic partnerships and collaborations to enhance brand visibility and reach new audiences.
• Negotiate and manage partnerships with influencers, organizations, and other brands to amplify brand messaging and drive brand awareness.

4. Data Analysis:

• Analyze customer data and marketing metrics to track campaign performance, identify trends, and measure the effectiveness of brand and CRM initiatives.
• Identify trends, patterns, and opportunities for optimization to improve marketing effectiveness and ROI.
• Use insights to make data-driven decisions and optimize marketing strategies.

5. Budget Management:

• Develop and manage budgets for brand development and CRM marketing initiatives.
• Allocate resources effectively to maximize ROI and achieve business objectives.
• Monitor spending and track expenses to ensure alignment with budgetary constraints.

6. Others:

• Collaborate cross-functionally with other departments to align marketing strategies with overall business goals.
• Perform any other additional responsibilities as assigned by the General Manager of Operations & Marketing.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or related field is desired.
• At least 5 years of proven experience in brand development, or related marketing roles, with a track record of success in building brands and engaging customers.
• Understanding of Korean culture and some degree of proficiency in the Korean language is desired.
• Strong strategic thinking and analytical skills, with the ability to develop and execute integrated marketing plans.
• Proficiency in CRM platforms, email marketing tools, and marketing analytics software.
• Analytical mindset with the ability to interpret data, analyze trends, and make data-driven decisions.
• Creative mindset with a passion for storytelling and creating engaging brand experiences.
• Strong leadership and management skills, with the ability to inspire and motivate team members to achieve results.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Knowledge of industry trends, best practices, and emerging technologies in brand development and CRM marketing.