Brand Communications Manager

Steelcase is seeking a Brand & Communications Manager to join our Brand & Communications team in KL or Singapore. As a key member of the regional team, you will develop and execute strategic communications initiatives to:

• Elevate the Steelcase brand presence across Asia Pacific
• Drive market share growth for Steelcase in the office furniture sector

Activities include:

• External communications, event management, community building and management (dealers, and client segments)
• Enhance prospect and customer segment engagement through innovative external marketing communications programs
• Provide comprehensive marketing support to dealer networks and direct sales teams
• Support internal communications

As Manager, you’ll:

Content & Communications

• Build on Steelcase’s insight-led positioning using strategically relevant communication channels to support each stage of the buying journey.
• Localize global and regional communications campaigns, to drive brand salience.
• Ensure dealer network is supported with effective communications.
• Ensure external communications are building excess share of voice – track performance

Demand Generation & Campaigns

• Plan and execute brand awareness campaigns to meet growth targets.
• Drive cross-sell and upsell opportunities through targeted email marketing.
• Liaise with regional performance marketing team to inform advertising and initiatives across social media platforms, Google Ads, programmatic and email campaigns.

Internal and executive communications

• Activate internal communications plan and support executive communications.

Events

• Manage industry and Steelcase events, dealer conferences and off- and online events to build communities.

Brand & Creative

• Defend and oversee the brand position, tone of voice, and visual identity.
• Lead local creative campaigns, including video and audio production.
• Contribute to strategies for advertising, positioning, and brand governance.
• Manage brand awareness efforts tailored to the local market when essential

Education/Experience

You’ll thrive in this role if you:

• Have 5-8 years of experience in brand building and communications.
• Have a marketing or communications qualification (completion of the Mini MBA in Marketing or Mini MBA in Brand Management is highly regarded)
• Understand brand positioning, distinctiveness, long versus short term brand building tactics
• Are able to use meaningful metrics and track progress for continuous improvement
• Are a strategic thinker with hands-on expertise in media relations, demand generation, content creation, and digital marketing
• Possess excellent project management and communication skills (written and verbal), with the ability to handle multiple priorities
• Can partner with key stakeholders (internal, dealer network, media and community).
• Speak English and write fluently.