Brand & Campaign Marketing Manager

Working Hours: Mon to Fri, 8.30 to 5.30pm

Roles & Responsibilities

Drive marketing & brand Public Relations strategies

• Define marketing performance management in alignment with communications & Public Relation objectives and strategies.
• Profile target customers and market segments.
• Review Performance reports and ROI in line with Sales forecasts.

Plan and Drive brand and marketing campaigns

• Work with the Product Team to plan yearly calendar across all genres: brand, tactical, partnerships.
• Sustain branding and communications externally and internally.
• Oversee and manage creative concept of marketing segments with appointed agencies.
• Monitor implementation of marketing campaigns with appointed agencies.

Increase brand appeal and favorability

• Drive innovative collaborations with external partners to provide strong value-add to the business and our customers.
• Profile target customers and market segments for marketing campaigns (online and offline).
• Plan and manage progressive digital marketing campaigns, tracking conversions and consumer on owned media such as website.
• Drive Public Relation and Communications to manage internal and external communication platforms and channel & co-develop content strategy for social media platforms with appointed agencies.

Manage Visual Merchandising

• Work with freelance VM designer to ensure brand/campaign image is well promoted with consistent messaging.
• Manage the VM Calendar in tandem with Marketing Calendar and ensures timely installation of Window Displays to attract customers.
• Manage the Logistics & Admin Assistant to ensure retail packaging, display props inventory, warehouse rental are well managed and efficiently sourced.
• Develop internal processes to ensure stores' requests and deliveries can be handled promptly and efficiently.

Monitor budget

• Develop annual expense forecasts and budget allocations.
• Oversee project budgets and monitor costs according to sales performance.

Lead people & collaborate with other teams.

• Provide leadership, guidance, and direction to Marketing Executive to ensure the tasks are executed efficiently.
• Manage team's performance and career development.
• Internal collaborations within the company (Sales, Product, E-Commerce).

Experience & Qualification

• Degree/Diploma in Marketing or equivalent

Pre-requisites

• At least 7 years of relevant work experience in marketing/brand public relation, fashion/retail industry or FMCG brands.
• Experienced in brand marketing, event management, campaign strategy & execution, and media planning. Digital marketing experience will be advantageous.
• At least 5 years supervisory experience with excellent project managements skills and creativity.
• Experience in managing media and creative agencies to become strong partners in driving business growth

Skills

• Ability to analyze information on market trends and industry development and interpret future potential demands
• Excellent written and spoken English
• Establish and manage budget plans and monitor budget outcomes
• Create marketing strategies and plans
• Evaluate media effectiveness