Brand and Campaign Strategy Lead

Salary:

Negotiable based on experience, expertise, and a proven track record in brand and campaign strategy leadership. Candidates with strong system-building, AI-driven process enhancements, and team development skills are encouraged to highlight these in their application.

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Overview

WARP Digital is a consulting and training company that helps leading education brands in Singapore achieve sustainable enrolment growth and market leadership. Having served over 100+ education businesses, we’ve generated 230,000+ leads and facilitated more than $60 million in revenue through high-impact advertising, actionable strategy, and scalable systems.

In the face of rising competition, evolving parent expectations, and increasing operational complexity, our value lies in:

• Captivating Brand Narratives that position our clients uniquely in a crowded education market.

• Impactful Campaigns & Initiatives that consistently drive quality leads and build brand credibility.

• Optimised Sales & Conversion Processes designed to maximise each enquiry’s potential.

• Efficient Internal Systems that enable educational institutions to focus on teaching excellence rather than administrative bottlenecks, including the use of AI-driven tools where relevant.

As Brand and Campaign Strategy Lead, you will oversee the creative strategy for 8–10 client accounts, ensuring each brand’s story is told with clarity, consistency, and strong market appeal. You will also coordinate monthly client meetings to present updates and gather feedback. Internally, you’ll develop and refine workflows and SOPs (including AI-driven process enhancements) to streamline production timelines. Additionally, you will manage team development, growth, and KPIs, ensuring continuous improvement across the entire creative function.

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Results

You will be responsible for:

• Elevating Campaign Effectiveness
  -Introducing fresh angles and messaging that differentiate our clients in Singapore’s competitive education sector.
  -Maintaining strong engagement metrics (e.g., CTR, enquiry volume) that reflect creative success and strong brand resonance.
  

• Strengthening Brand Differentiation
  -Translating each client’s educational vision into campaigns that resonate powerfully with parents and prospective students.
  -Ensuring messaging remains relevant and consistently expresses each brand’s unique selling proposition.
  

• Ensuring Client Satisfaction & Retention
  -Leading monthly discussions to showcase highlights, address any concerns, and plan upcoming creative directions.
  -Building trust-based relationships by integrating client feedback into well-honed creative solutions.
  

• Building & Refining Internal Workflows
  - Designing and updating SOPs that expedite tasks like content creation, design reviews, and QA checks.
  - Identifying opportunities to leverage AI for tasks such as ideation, content drafting, or repetitive processes to optimise speed and consistency.
  

• Managing Team Development & KPIs
  -Setting clear objectives, growth pathways, and performance indicators for creative team members (e.g., Copywriters, Designers).
  -Running periodic evaluations and coaching sessions to elevate skills, collaboration, and operational efficiency.
  
  

• Minimising Executive Involvement
  - Owning creative performance end-to-end so that senior leadership can focus on strategic growth initiatives.
  - Resolving creative bottlenecks, campaign misalignments, or process inefficiencies proactively.

Responsibilities

• Creative Direction & Quality Control
  - Lead creative strategies for 8–10 education-focused accounts, ensuring deliverables (visuals, messaging, etc.) align with client objectives.
  - Stay updated on education market trends and competitor activities to keep messaging fresh and in tune with evolving parent expectations.
  
  

• Monthly Client Engagement
  - Present monthly results to clients, highlighting tangible outcomes and potential next steps.
  - Incorporate feedback to adapt campaign angles while preserving brand identity and authenticity.
  
  

• Team Coordination & Mentorship
  - Provide structured briefs to Copywriters, Designers, and Media Buyers, linking day-to-day tasks to broader client goals.
  - Offer actionable feedback that drives creative excellence and boosts overall team morale.
  
  

• Workflow & SOP Development (Including AI-Driven Enhancements)
  - Identify repetitive or time-intensive tasks that could benefit from AI-assisted improvements (e.g., automated content generation, basic image/text variations).
  - Document & Refine SOPs to integrate AI tools effectively, ensuring high standards of quality control.
  - Train & Support the creative team in adopting AI-based methods, balancing automation with creative craftsmanship.

• Team Development & KPI Management
  - Establish clear KPIs for creative roles, spanning turnaround times, quality benchmarks, and collaborative milestones.
  - Conduct regular performance reviews, providing coaching to help team members meet or surpass their targets.
  
  

• Reporting & Troubleshooting
  - Track campaign metrics (CTR, lead quality, brand engagement) to detect and address underperformance early.
  - Share insights internally, suggesting strategic pivots or experimental tests to keep results on target.
  
  

• Collaboration with Agency Lead & Other Stakeholders
  - Coordinate with the Agency Lead on resource planning, budgeting, or wider operational priorities.
  - Keep Account Managers informed about creative adjustments, timelines, and any necessary recalibrations.

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Requirements

Experience & Expertise

• 2–3+ years in a creative or marketing leadership role; agency experience or exposure to the education sector is beneficial.

• Demonstrable success overseeing multiple concurrent campaigns (8–10+) while maintaining a high standard of creative excellence.
  
  

Process & Team Management Skills

• Workflow Optimisation: Skilled at diagnosing bottlenecks and introducing effective systems or tools (including AI) to address them.

• Performance & KPI Management: Capable of defining and monitoring key metrics to track creative quality, speed, and team member growth.
  
  

Core Skills

• Creative Strategy
  - Proficient in shaping compelling narratives and visuals for education-focused services and products.
  - Comfortable iterating and testing new ideas to continually refresh marketing messages.
  
  

• Leadership & Communication
  - Experienced in mentoring creatives, resolving internal challenges, and building a culture of continual learning.
  - Confident in presenting campaign progress to clients, explaining key outcomes, and outlining future steps.
  
  

• Metrics & Analysis
  - Able to interpret engagement metrics and incorporate findings into refined creative approaches.
  - Familiar with A/B testing principles, ensuring data-backed decisions guide ongoing improvements.
  
  

• AI Awareness & Implementation
  - Basic to intermediate understanding of how AI tools (e.g., content generators, machine learning–based analytics) can streamline creative tasks.
  - Experience introducing AI solutions into daily workflows while maintaining brand consistency and quality standards.
  
  

Character & Mindset

• Accountability: Self-motivated to deliver strong results, take responsibility, and address issues proactively.

• Innovative & Resourceful: Constantly looking for ways to enhance or evolve creative processes, including AI-based approaches.

• Adaptable: Comfortable pivoting strategies as client needs shift or new tools emerge.

• Collaborative: Enjoys open dialogue, fosters trust, and supports a positive, growth-oriented team environment.
  
  

Cultural Fit

• Committed to enhancing Singapore’s education landscape, understanding that thoughtful marketing can expand learning opportunities.

• Embraces continuous improvement, transparency, and respects each client’s brand essence.

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What’s In It For You

Learn How to Build & Run a Fast-Scaling Business

• Real-World Experience, Not Theory Work alongside a leadership team that’s built multiple high-growth ventures and driven over $60M in revenue for clients.

• Master the Fundamentals of Profit & Scale Go beyond quick wins—gain in-depth knowledge of agency economics, sustainable revenue structures, and the metrics that keep a business profitable for the long haul.
  
  

Master the Art of a Business That Lasts

• Systems & Processes for Long-Term Success Develop and deploy systems, automation, and best practices that keep a growing agency efficient and resilient.

• Own High-Value Client Relationships See firsthand how to nurture key accounts, make data-driven strategic decisions, and lead a team that consistently delivers results.
  
  

Work With Ambitious, High-Performance People

• Elite Team Environment Collaborate with driven professionals—expert marketers, business strategists, and sales pros—who set a high bar for excellence.

• Fast-Paced & Results-Oriented Thrive in a culture that values ownership, accountability, and big thinking without unnecessary politics or red tape.
  
  

Pathway to Ecommerce Leadership & Larger Opportunities

• Transition Your Skills to Future Ventures As WARP Digital expands, you’ll have the opportunity to step into higher-stakes roles, including potential leadership in our next eCommerce venture.

• Build Something Long-Term & Profitable Work directly with founders to create scalable, enduring businesses—either within the agency or in new, fast-scaling verticals.
  
  

Performance-Driven Rewards

• Competitive Base & Incentives Your direct impact on revenue and growth unlocks substantial financial upside.

• Long-Term Profit-Sharing & Bonuses Contribute to sustained success and be rewarded through revenue-based bonuses or equity-style incentives tied to the agency’s performance.
  
  

A Culture Built for High Achievers

• Transparent & Feedback-Driven Execution and results trump office politics—everyone is encouraged to share insights and push boundaries.

• High-Impact, High-Growth Environment Work where learning, innovation, and personal development are consistently championed and rewarded.
  
  

Make an Impact & Shape the Future

• Direct Influence on Business Growth Your leadership, strategies, and systems will directly enhance WARP Digital’s profitability, reputation, and market dominance.

• Grow Yourself While Growing the Company Steer a team, refine your leadership style, and leave a lasting mark on a company designed to scale.

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How to Apply

• Submit your CV or résumé, highlighting your relevant experience in leadership, process optimisation, and AI integration, via email to simon.lee@warp.sg

• Include any portfolio items or case studies that showcase your ability to manage multi-client campaigns, guide team members, and implement workflow or AI improvements successfully.

• Use this exact subject line format: [Your Full Name] -Brand and Campaign Strategy Lead Application
  

If you’re ready to craft engaging creative strategies for leading education brands, refine internal processes (including AI-driven workflows), and drive outstanding team performance—we’d love to hear from you!