B2B Marketing and Social Media Executive

Roles and Responsibilities

• Develop and execute B2B marketing strategies to enhance brand presence and engagement across digital platforms, particularly LinkedIn.
• Plan, monitor, and manage the company’s social media presence across platforms such as LinkedIn, Instagram, Facebook, YouTube, and emerging Chinese platforms like Baidu, Weibo, and WeChat.
• Lead LinkedIn marketing efforts, including campaign ads, Sales Navigator, and content strategies to generate leads and foster industry connections.
• Conceptualize and implement innovative digital campaigns and paid advertising strategies to increase brand awareness and engagement.
• Create and manage an engaging content calendar with compelling social media posts, activations, and targeted outreach campaigns.
• Develop and distribute online newsletters, EDMs, and promotional emails through various digital channels.
• Oversee internal photography and videography projects for marketing and sales content.
• Monitor and analyze social media performance using analytics tools, adjusting strategies for continuous improvement.
• Other ad-hoc duties as assigned.

Requirements

• 1-2 years of proven experience in social media marketing and/or digital marketing, specifically in B2B marketing.
• Strong expertise in LinkedIn marketing, including campaign ads, Sales Navigator, and B2B lead generation strategies.
• Experience in the events/exhibition industry or a related field is preferred.
• Demonstrated ability to create and execute innovative marketing campaigns that drive engagement and conversions.
• Proficiency in social media management tools and analytics platforms.
• Strong consulting, writing, editing (photo/video/text), presentation, and communication skills.
• Knowledge of online marketing channels and paid digital advertising strategies.
• Fluent in both English and Chinese (spoken and written).
• Positive attitude, detail-oriented, and able to work independently in a dynamic environment.
• Diploma in Communications, Marketing, Business, New Media, or Public Relations.