Asst Marketing Manager - B2C

Position Overview:

My client looking for a proactive Assistant Manager in Marketing to drive the consumer products' growth. The successful candidate will be responsible for product planning, executing marketing campaigns, and coordinating events. This role demands strong analytical skills, creativity, and the ability to work independently and as part of a team.

Key Responsibilities:

Product Planning:

• Analyze category trends and monitor competitor activities (both online and offline).
• Manage product life cycles and pricing strategies.
• Support new product launches with marketing materials.
• Prepare weekly and monthly reports.
• Track offline and online presence to ensure comprehensive product representation across all touchpoints.
• Support ad-hoc activities as required.

Digital & Social Campaigns:

• Plan and execute marketing campaigns aligned with business objectives and effective marketing strategies to drive brand growth.
• Collaborate with agencies to develop digital campaigns to meet KPIs and maximize conversions.
• Plan monthly social content calendar.
• Maintain brand consistency across all platforms.

Event Planning:

• Plan and execute product launch events.
• Coordinate with internal and external teams to meet project timelines.
• Work with agencies to monitor PR coverage and maximize brand awareness.

Desired Skills and Experience:

• Minimum Diploma in Business or Marketing preferably in consumer products
• At least 2-3 years of relevant work experience.
• Experience in a PR or event agency is an added advantage.
• Digital marketing experience.
• Ability to function as an individual contributor.
• Independent and capable of working as both an individual contributor and a team player.
• Strong problem-solving skills, positive attitude, and willingness to learn new things.
• Proficient in Excel and possess strong analytical skills