Asst Manager / Manager - Digital Marketing

ABOUT US

HCSA Community Services is a charitable organisation with the Institute of a Public Character (IPC) status and a member of the National Council of Social Service. As a family of dedicated staff, volunteer teams, and corporate and community partners, we continue to give a future and a hope to the vulnerable in society.

HCSA is certified as a Great Place to Work. At HCSA, our commitment to being a Great Place to Work is not just a label; it's a reflection of the vibrant and supportive culture we have nurtured together. Within our organisation, everyone is not just a part of a team; they are valued contributors to a workplace built on respect, fairness, and mutual support. Our leaders are known for their credibility, a result of our unwavering dedication to open dialogue and integrity.

At the heart of HCSA's existence is a profound purpose – to give a future and hope for the vulnerable among us. Building and sustaining this culture is a critical part of achieving our mission. We invite you to embark on a rewarding journey where your skills, ideas, and passion will contribute to making a difference in the lives of those in need.

SUMMARY

The Manager / Assistant Manager, Digital Marketing is responsible for the development, management and optimisation of HCSA Community Services’ online fundraising and digital marketing strategy across various online channels.

The position plays a crucial role towards HCSA’s financial sustainability, by leveraging digital platforms to drive donations, and maximising fundraising opportunities across various channels.

DUTIES AND RESPONSIBILITIES

Online fundraising campaigns (digital/social media)

1. Develop and execute online fundraising strategies to engage donors and generate financial support for our community services.
2. Plan, manage and optimise online fundraising campaigns across multiple platforms, including but not limited to websites, social media, email and crowdfunding.
3. Create compelling fundraising appeals, stories and content to inspire donations and engage supporters.
4. Utilise data-driven insights to optimise fundraising campaigns, track performance metrics and identify future opportunities.
5. Leverage on marketing automation for donor engagement and retention.
6. Manage our fundraising campaign budgets to ensure cost-efficiency.

Website management

1. Manage overall content, UI/UX and SEO on HCSA websites, with inputs from the respective content owners.
2. Oversee the redevelopment of the main website, with eCommerce, payment gateway and conversion tracking functionalities.

Others

1. Collaborate within the team and across functions/programmes, to integrate online fundraising with offline fundraising, and align holistically with broader organisational initiatives.
2. Stay informed about emerging trends in philanthropy, online fundraising, digital marketing and user behaviour, incorporating innovative strategies to enhance fundraising effectiveness.
3. Other marketing support as needed.

QUALIFICATIONS

Experience and Education

1. Proven experience with a track record of successfully managing online fundraising, eCommerce or digital marketing campaigns.
2. Strong understanding of digital marketing and fundraising fundamentals and tools — including UI/UX, Google Analytics, Google Tag Manager, SEO, SEM, programmatic ads.
3. Excellent written and verbal communication skills, with the ability to craft compelling fundraising appeals and donor communications.
4. Analytical mindset with the ability to interpret data, track performance metrics, and make data-driven decisions.
5. Proficiency in Wordpress CMS, Elementor and CiviCRM is an advantage.
6. Proficiency in fundraising systems and platforms, such as crowdfunding platforms and donor management systems, is an advantage.
7. Proficiency in Adobe Creative Cloud software (Illustrator, Photoshop, InDesign, Premiere Pro, etc.) is an advantage.
8. Bachelor’s degree in Nonprofit Management, Marketing, Communications or related fields; postgraduate qualifications are a plus.
9. Non-degree holders with a strong track record and demonstrated proficiencies will be considered.

Other Requirements

1. Passion to work in the social services sector, and advance the interests of vulnerable groups in the community.
2. Strong interpersonal skills and a team player with the ability to build relationships with donors, supporters, and team members.
3. Highly organised with the ability to manage multiple projects and deadlines effectively.

Work Arrangement - Full-time; Permanent

Salary commensurate with experience.